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Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video

Rolls-Royce confirms new luxury SUV name

Transcript: Rolls-Royce confirms name of new luxury SUV. Rolls-Royce officially acknowledges Cullinan as the name of its new “high-bodied vehicle.” The automaker is steering around the SUV moniker. The name Cullinan comes from the largest flawless diamond ever found. The Cullinan will share a platform with the Phantom. Meaning it will likely get a 6.75-liter twin-turbo V12 engine with an 8-speed automatic transmission. With a possible output of 563 horsepower and 664 pound feet of torque. The Cullinan looks nearly ready for production and we expect the wraps to come off in the next few months. With deliveries starting in 2019. Rolls-Royce Cullinan will be the official name of the luxury automakers SUV. The “high-bodied vehicle” is named after the Cullinan diamond, the largest flawless diamond ever found. We expect the official reveal of the Cullinan in the next few month. For more coverage head over to autoblog.com Rolls-Royce SUV Autoblog Minute Videos Original Video camouflage

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.