1973 Rolls Royce Corniche Convertible Coupe 2-door 6.8l on 2040-cars

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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Former Princess Diana Rolls-Royce being auctioned for charity [w/video]

While it isn't that uncommon to see cars belonging to celebrities and dignitaries roll across the auction block these days, this car is a little extra special. This particular 1979 Rolls-Royce Silver Shadow was the car that Prince Charles and Princess Diana arrived at the White House in during a visit in 1985. As some added trivia, this was also the visit where Princess Di cut a rug with none other than John Travolta.
Volo Auto Museum will be auctioning off this piece of American and British history on November 9th - exactly 27 years from Princess Di's White House visit. According to the auction listing, this armored Silver Shadow was the official car of the UK's embassy, and it has been valued at around $2 million by the Berman Museum of History. The auction will have no reserve with some of the proceeds going to the Children with Cancer UK charity that Princess Diana started in 1988.
Scroll down for more information about this car and its auction as well as a video showing Prince Charles and Princess Diana arriving at the White House in the car back in 1985.