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2016 Rolls-Royce Dawn debuts [w/video]

"It expresses this notion of opening up and the light coming in." Rolls-Royce officials said this of the new Dawn convertible during a private showing in Beverly Hills back in May. It was quite a coincidence, then, that the Friday I saw the Dawn in person was the first clear day in southern California after a stretch of unseasonable rain and clouds. I already told you many details about Rolls-Royce's new convertible Drophead, but now, ahead of its official debut at the Frankfurt Motor Show next week, we have the official release. And while the Dawn shares its underpinnings with the Ghost sedan and Wraith coupe, Rolls sees this new model as different enough to warrant a separate name. "It speaks of fabulous places and beautiful people." "Given its character, [the Dawn] deserved a name that was not ethereal," Rolls-Royce said. "It speaks of fabulous places and beautiful people. It's a lot sexier [than the Phantom]." And while the design seems like a convertible Wraith at a glance, nearly 80 percent of the Dawn's body panels are new. The doors carry over, but the chin is pulled forward by 2.1 inches compared to the Wraith and the grille is recessed by 1.7 inches. The beltline arches up around the back of the cabin, "how you turn a collar up on a jacket," according to one designer. The Dawn is a very pretty car, and the effect of the dark blue exterior contrasting with and orange interior stunning in person, if muted in the photos. The six-layer canvas top retracts in a silent operation, stowing neatly behind the open-pore wood deck just aft of the rear seats. In yet another breathless passage, Rolls says passengers should not be "inconvenienced by noise." With the top up, the profile of the Dawn is more three-box hot rod than the fastback look of the Wraith. A choice of 20- or 21-inch polished or painted wheels round out the exterior. Inside, Dawn is fitted with the same luxurious appointments and technology as Wraith and Ghost, with seating for four. Accessing the rear seats is easy, and there's ample legroom for tall passengers – I watched several six-foot-plus journalists nestle themselves back there without issue. That said, on planet Rolls-Royce the Dawn is not a 2+2. "In the world of Rolls-Royce, day-to-day mathematical norms don't always apply. That's why I say in the case of the new Rolls-Royce Dawn, 2+2 does not equal 4." But it holds four people. So, yeah. Rolls-Royce says the Dawn is its "most versatile canvas" yet.

Rolls-Royce teases Wraith debut in Geneva

Rolls-Royce is headed to the 2013 Geneva Motor Show with a new addition to its lineup: the Wraith. The ultra-luxury automaker says it plans to start deliveries by the fourth quarter of this year, though details are scarce at the moment. The automaker has contented itself with saying the Wraith will the "most dynamic, powerful and beautiful Rolls-Royce in the company's history." We hear it will be the most modest, too.
Rolls-Royce first began using the Wraith nameplate in 1938. The original car used a tweaked version of the 4.3-liter inline six-cylinder found in the company's 25/30, but its real claim to fame came from the fact that it boasted speed-variable hydraulic dampers. Capable of reaching speeds of up to 85 miles per hour, Rolls-Royce only built 492 examples of the vehicle's chassis.
You can look for the new Wraith to bow at the Geneva Motor Show in March. In the interim, check out the shockingly bare press release below and get ready for a spate of teasers to follow.

Rolls-Royce gets Inspired by Film with latest Wraith special [w/video]

"You like me, you really like me!" If Rolls-Royce could tune its exhaust note to speak those words, (in Sally Field's voice, no less) we get the feeling it would. But since it can't it has done what it does best: launch a special edition. In this case, it's called the "Inspired by Film" edition, and it's based on the Wraith. Its creation was inspired by And the World Stood Still, a rather dramatic promotional video that accompanied the Wraith's launch two years ago. The film, which you can view below if you missed it the first time around, involved 100 DSLR cameras, 36 computers and nearly a mile of cabling, orchestrated in Barcelona to capture the spirit of the Rolls-Royce fastback. It was decorated with a Gold Award by the International Visual Communications Association and was recently admitted to the National Archive of the British Film Institute. So to mark the occasion, Rolls is rolling in to the New York Auto Show with this special edition. Taking the Silver Screen theme quite literally, it's decked out with two-tone silver paint, a solid silver Spirit of Ecstasy hood ornament and grey leather with ebony and aluminum trim. The special edition will be available to order right after its debut in Manhattan, and of course comes with the 6.6-liter twin-turbo V12 churning out 624 horsepower to make the Wraith the fastest, most powerful production model in the company's history. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ROLLS-ROYCE WRAITH 'INSPIRED BY FILM' DEBUTS AS LAUNCH FILM IS ACCEPTED INTO BFI NATIONAL ARCHIVE 31 March 2015, Goodwood The groundbreaking Rolls-Royce Motor Cars Wraith launch film, 'And the World Stood Still', has been accepted into the BFI (British Film Institute) National Archive, the world's most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith 'Inspired by Film', which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI's Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive. "We are delighted to see Rolls-Royce's Wraith launch film enter the BFI's collection," commented Russell.