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Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Queen Elizabeth II was a longtime automotive enthusiast

Since driver's licenses, license plates, and passports were issued in her own name, Queen Elizabeth II didn't need them to drive and travel. She started combining the two just before she turned 19, joining the Auxiliary Territorial Service (ATS) transport division in 1945 for vehicle mechanic training. She wanted to help the British effort during World War II and would drive an ambulance — one that, theoretically, she could also fix if it broke down. The war ended before she graduated as an Honorary Junior Commander, the other ATS members dubbing her Princess Auto Mechanic. We donÂ’t know if she got under the hoods of the many official state vehicles and the far more numerous unofficial fleet in the royal garages, but she was still driving herself around England as late as this year. Here is a tiny selection of royal conveyances used during her 70-year reign. Gold State Coach (1762) True, she never drove this one, but a tour of every royal garage should start with the coach. King George III commissioned Samuel Butler to build it in 1760. Butler spent two years on the gilded carriage 24 feet long and more than 12 feet high. The quarters are suspended from the frame by leather straps, so occupants get tossed about even during a slow stroll, which is as fast as the eight Windsor Gray horses can pull it. It wasnÂ’t until the 1900s that King George VI rubberized the wooden wheels. Word is the queen didnÂ’t like it.   1953 Land Rover Series 1 Land Rover gave Queen ElizabethÂ’s father, King George VI, the 100th example of the 80 Series off the line in 1948. She picked up the Landie habit for herself five years later, when a 1953 Series 1 with a custom 86-inch wheelbase was part of the fleet used for her six-month tour of the Commonwealth in 1953 and 1954. That Land Rover became Ceremonial Vehicle State IV. The models above were built in Australia in 1958 as near copies of the Commonwealth tour vehicle, when Australia decided it wanted six identical versions for royal service. ItÂ’s thought the royal family went through around 30 Land Rover Series cars and Defenders since then, and many of the most common photos of her have her posing in or near one, especially the 2002 Defender built just for her. The royal family isnÂ’t finished with them, either: A current Defender 110 served as a luggage hauler for family members headed to Balmoral Castle during the queenÂ’s final days.

Bloodhound SSC fires up Rolls-Royce jet engine for land speed record

RAF ST MAWGAN, England — Fizz, whirr, shriek, pop and silence ... It took several attempts to get the Bloodhound land speed record contender started for the first time on Sept. 28. On a bright and blustery day at RAF St Mawgan in Cornwall, in southwest England, the sense of occasion was palpable, if only the damn jet engine's blades would fire up. But the Rolls-Royce 20,232-pound-thrust turbofan wasn't going to give up its virgin status as a car engine easily. As driver, RAF pilot and current land speed record-holder Andy Green explained, the Rolls EJ200 is one of the most reliable military jet engines ever, but it's never been used before in a car. "I can show you figures of its incredible reliability," he said, "but every bit of its control software expects it to be in a Typhoon [fighter aircraft], and we have to keep telling it that it is in an aircraft, which needs some quick-footed work on the software." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Quick-footed indeed, as right there on the RAF St Mawgan runway, without a pizza or a Coca-Cola in sight, software engineer Joe Holdsworth performed a virtuoso piece of recoding on the engine's software to persuade it not to shut down in alarm at some low-level electrical interference it simply doesn't see in its normal aeronautical environment. Then, with just 20 minutes left of the team's running permission window, the remote jet starter cart shrieked, its air-delivery pipe bulged like an elephant's trunk blocked with a coconut and the massive turbofan spun, popped, emitted a polite ball of flame and smoked into life. No cheers or high-fives here; this is after all a British team. But there was clear delight from the 20 engineers attendant on Bloodhound. After three successful starts, Wing Commander Green leapt from the cockpit and Mark Chapman, chief engineer, pronounced that he was well satisfied and that the sight of a jet car surging gently against its arrestor cable and wheel chocks was awesome. "We knew it was going to take a couple of starts to get it running," said Chapman, who explained why the engine appeared so smoky at first. "This is an inhibited engine, so it was tested a couple of months ago at Rolls-Royce and basically filled with corrosion inhibitor, and you've got to blow that all through at the start.