2024 Rolls-royce Black Badge Cullinan on 2040-cars

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Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

2021 Rolls-Royce Ghost has a fascinating new part to make it one of the most comfortable cars in the world

One of the neat things about Rolls-Royce is the extraordinary lengths the company will go to for maximum comfort. It's like how supercar builders will look for every little advantage to make their cars a tenth of a second faster. On the 2021 Rolls-Royce Ghost, the company is employing something called the Planar Suspension System, a nebulous designation for the collection of systems and parts employed. Some are straight forward, such as the four-wheel independent air suspension, and the way the GPS and forward cameras inform what level of firmness should be employed on the road. But one part left us perplexed: the upper control arm damper. We spoke to Jon Simms, lead engineer for the Ghost, for more information, and now we have a better grasp on what it is and what it does. As for what it is, it's the roughly horseshoe-shaped object highlighted in purple in the above photo. The yellow parts are bumpstops, and it's mounted on the same joint as the upper control arm. And it turns out it's a pretty simple piece of equipment. It works very much like the harmonic balancer on the end of an engine. It's a weight with a rubber-y flexible hinge, and going over smaller bumps, it absorbs some of the extra vibration and movement from the suspension. Those bumpstops in yellow give the damper some extra purchase on the control arm, and they absorb impacts from larger bumps that may move the control arm suddenly so that the arm and damper don't bang into each other. This may seem like a pretty minor thing, but remember, Rolls-Royce and its buyers are out for maximum comfort, so there's reason to invest in ironing out every possible ride quality issue, no matter the size. And even if it's a minor improvement, that's not necessarily a bad thing. Simms told us that existing Ghost customers they talked to during development had one key request about the driving experience: "don't break it." So making sure that the new car was basically like the last one, but a bit better, would seem to be what customers would want. 2021 Rolls-Royce Ghost View 29 Photos The Ghost is the first Rolls-Royce to adopt this full suite of Planar Suspension System parts, though other Rolls-Royce models have had pieces of the system. And considering the fact the Ghost shares its platform with the Phantom and Cullinan, now, we wouldn't be surprised if later versions of those models pick-up parts like this damper. Related Video:

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.