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Watch the Rolls-Royce Phantom live reveal

Watch the live reveal of the all-new eighth-generation Rolls-Royce Phantom. For decades, the Phantom has defined what it means to be a luxury car. As with other Phantoms, look for metal, wood, and enough leather to support a small farming operation for years. Rolls-Royce Luxury Videos Sedan rolls-royce phantom

Rolls-Royce is officially in the SUV business

This might be the most brand-appropriate announcement ever for a previously unthinkinable vehicle, complete with a press release titled like a royal edict. After saying a month ago that it would decide on building an mixed-terrain hauler by the end of the year, Rolls-Royce issued a press release entitled, "An Open Letter from the Chairman and Chief Executive of Rolls-Royce Motor Cars on the Subject of a New Rolls-Royce." Let's hold on a second while the sound of trumpets dies down. Nowhere among its 453 words will you find the acronym "SUV," nor the words "sport" or "utility." You will find talk of "an all-new Rolls-Royce," "a high-bodied car, with an all-new aluminum architecture," "a vehicle that can cross any terrain," and references to Lawrence of Arabia traversing mountain ranges and "the vastness of unexplored deserts" and the founders' "rigorous overland adventures," complete with sepia photos. And then there's this: "History sets our precedent and our future calls us to action." Let's hold on a second while the applause dies down. We don't know when we'll see it - Rolls-Royce says it plans to take its time getting it right, to create a vehicle that is "Effortless ... Everywhere." We would believe any date we read about, though; not even two years ago we were told a Rolls-Royce SUV hadn't even been discussed since such a vehicle couldn't fit into the brand ethos, not even a year ago the company's head designer had narrowed it down to "a shooting brake, not a crossover with a sloping roof. A proper SUV," with the Ghost platform for support and a speculated release date of 2017. If they brought a near-production-ready sample to the Frankfurt Motor Show this year, we wouldn't be surprised. We sincerely hope that, like the image, it comes with a man to shovel any obstacles out of the way. Gather round the dais and enjoy the press release below. It's a whole new world. Related Video: AN OPEN LETTER FROM THE CHAIRMAN AND THE CHIEF EXECUTIVE OF ROLLS-ROYCE MOTOR CARS ON THE SUBJECT OF A NEW ROLLS-ROYCE 18.02.2015 -- The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equalled and continues to be hailed as 'The Best Car in the World' by our customers and media alike.

Rolls-Royce shows off commemorative Silver Ghost — with actual silver

Ultra-luxury marque Rolls-Royce has been busy developing its ultra-exclusive, 35-model Silver Ghost Collection in homage to the original 40/50-horsepower Silver Ghost from 1907 that traveled a then-remarkable 14,371 miles. Now it has released a video to show off its opulent new creation. Rolls-Royce says it incorporated visual elements from the original Ghost in the new four-door model. Most obvious is the car's silver paint scheme, with a hand-painted coachline that takes eight hours to apply and contains pure silver particles. There's also a solid silver Sprit of Ecstasy hood ornament (remember those?) with an AX201-stamped hammered-copper hallmark at its base, which harks back to the maiden car's registration plate and the material that featured extensively in the original car's engine bay. The video also shows off the black grille vanes, chrome wheel surrounds engraved with the phrase "Silver Ghost — Since 1907," open-pore tudor oak trim with silver inlays. The front fascias get a more protruding grille frame with inset grille, plus redesigned wheels. Inside, the cars get Forest Green leather to match the original, with limited edition stamps on the door jambs and dashboard clock, plus improved sound deadening with the addition of special acoustic glass. There's also lots of running footage of the Silver Ghost navigating a pastoral lane. It's decidedly heady stuff for most of us common folk, indeed. View 5 Photos Related Video: