2024 Ram Promaster Low Roof on 2040-cars

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.

Italian coachbuilder wraps a modern-day Citroen van in a retro skin

Italian coachbuilder Caselani resurrected an obscure, often-forgotten model from Citroen's past to offer van buyers an additional retro-styled option. Called Type HG, it's based on the current-generation Citroen Jumpy. One of the French carmaker's best-known vintage vans is the Type H, which was built with only minor changes from 1947 to 1981. It's aged into a sought-after classic that's popular as a food truck and as a camper from Paris to Sydney. Few realize Citroen planned to release a smaller model named Type G which looked almost exactly like the H but used an air-cooled flat-twin engine shared with the 2CV. Several prototypes were made, but the project was canned in favor of the 2CV-based, nine-horsepower AU van released in 1951. It's this little-known prototype that only exists in Citroen's official heritage collection and in the minds of the most indoctrinated French car enthusiasts that Caselani chose to bring into the 21st century. And, because the Type G (shown below) was a shrunken copy of the Type H from a design standpoint, making a body kit that fits the Citroen Jumpy was relatively simple. Caselani liberally borrowed styling cues from its modern version of the Type H, which is based on the larger Citroen Jumper sold as the Ram ProMaster in the United States. It adds a new-look front end with a vertical grille, chromed chevrons, and round headlights positioned as far out of the body as regulations permit, corrugated body panels, and a redesigned rear end. Whitewall tires are optionally available. Caselani offers the Type HG as a passenger van, a crew-cab van, and a panel van. Pricing starts at 29,400 euros before taxes are factored in, a sum that represents about $35,000 and that corresponds to a short-wheelbase panel model powered by a 100-horsepower, four-cylinder turbodiesel engine. Alternatively, motorists who already own a Jumpy can purchase the transformation kit on its own for 14,800 euros (about $17,500). For added peace of mind, Caselani pointed out the conversion was created with Citroen's input, and the brand authorized the kit. We know what you're thinking: what on earth is a Jumpy? Glad you asked! It's a van positioned in the middle of Citroen's commercial range. It slots between the Berlingo, which competes in the same segment as the Ford Transit Connect, and the Jumper, which is marketed as an alternative to the Ford Transit.