2024 Ram Promaster High Roof on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2015 Ram Promaster City is ready to take a load off [w/videos]

There are a few segments of the auto industry that are growing rapidly. Weirdly, though, one of the most notable is the compact cargo van market. What use to be the sole terrain of the Ford Transit Connect and the occasional Dodge Grand Caravan-based Ram C/V Tradesman is becoming a notable battleground. Nissan has dove headfirst into the market with its NV200, which will also be sold as a Chevrolet City Express and Ford recently released a heavily redesigned, more user friendly Transit Connect. Now, Ram is releasing its entry into the compact cargo segment.
Like the Transit Connect and NV, the all-new Ram ProMaster City is billed as a diet version of the full-sized workhorse van, the ProMaster. Also like its big brother, the 2015 ProMaster City is based off a commercial offering from Fiat Professional, the Doblò (the full-size ProMaster is based on the Fiat Ducato).
But while the ProMaster gets a pair of six-cylinder engines and a wide array of wheelbase and roof heights, the ProMaster City is simpler. The sole engine choice is the familiar 2.4-liter, Tigershark four-cylinder that's found in the vehicles Fiat Chrysler's compact-wide platform, such as the Chrysler 200, Dodge Dart and Jeep Cherokee. Power output sits at 178 horsepower and 174 pound-feet of torque. According to Ram, the ProMaster City boasts class-leading output and can sprint to 60 in 9.8 seconds. Perhaps knowing that's a ridiculous stat in a cargo van, Ram also cites a more useful 3.7-second run from zero to 30 miles per hour. The Tigershark sends its power through a nine-speed automatic transmission to the front wheels.

Stellantis and Foxconn's new joint venture will focus on connectivity

MILAN — Carmaker Stellantis and TaiwanÂ’s Foxconn announced plans to develop a jointly operated automotive supplier focusing on technology to make vehicles more connected, including artificial intelligence-based applications and 5G communications. Stellantis CEO Carlos Tavares said the services that will be developed through the tie-up “will mark the next great evolution of our industry,” alongside fully electrified and hybrid powertrains. The deal brings together Stellantis, the worldÂ’s 4th-largest automaker formed this year by the merger of Fiat Chrysler Automobiles and PSA Peugeot, and Foxconn, a major supplier of iPhones. The companies said the venture would focus on such services as infotainment, the integration of telecommunications and computer systems, artificial intelligence-based applications, 5G communications, e-commerce channels and smart cockpit integration. The companies announced a non-binding memorandum of understanding to form a 50-50 joint venture called Mobile Drive, which will be based in the Netherlands and function as an automotive supplier also to other carmakers. The new venture will combine advanced consumer electronics, Human-Machine Interfaces (HMI) to create new services “that will exceed customer expectations,” the companies said in a release. “Customers today and, in the future, demand and expect ever-increasing software-driven and creative solutions to connect the drivers and passengers with the vehicle inside and out,Â’Â’ Foxconn Chairman Young Liu. Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot 5g Connectivity Stellantis Foxconn