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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2013 Ram 1500 earns Truck of Texas honors

Auto writers around the country tend to specialize in different vehicles based on the trends of our respective home markets. The New England Motor Press Association, for example, presents an award every year for the best winter vehicle. With that in mind, it is fitting that the Texas Auto Writers Association doles out an annual truck award. This year, the TAWA "Truck of Texas" is the 2013 Ram 1500.
In a announcement from TAWA, the new Ram took top honors based in no small part on, "a new 3.6-liter V6 that boasts 42 percent more power, improved fuel economy, infotainment upgrades and available eight-speed automatic transmission and air suspension." And according to Ram CEO Fred Diaz, "Automotive reporters have reacted extremely favorably to the new 2013 Ram 1500, and our research tells us that resonates with truck buyers." The Ram 1500 unseated the previous Truck of Texas, the 2012 Ford F-150.
The Texas Auto Writers Association Truck Rodeo was also an occasion for journalists to award an SUV of Texas, and thankfully, the distinction is made between SUV and CUV. The Jeep Grand Cherokee took top honors in the SUV department, with TAWA pointing to models like the off-road-ready Trailhawk and feature-laden Overland Summit. It is the third consecutive year that the Grand Cherokee has achieved this accolade. The award for top crossover went to the 2013 Buick Enclave, which is in its first year of a new design. To read more on the Truck of Texas award and all the finalists, check out the press release below.

2013 Ram 1500 tows away Motor Trend Truck of the Year laurels

Motor Trend has named their 2013 Truck of the Year, and this time, the coveted honor goes to Chrysler's 2013 Ram 1500. The Ram unseats the Ford F-150 pickup from Truck of the Year with a package that the magazine argues fulfills owners' needs for everyday usability as much as worksite utility.
MT points out that the 1500's available air suspension is a quantum leap in the light-duty pickup segment. This system can raise for more ground clearance or lower for highway driving. Chrysler has been pushing for friendly daily-driver manners for some time now - you'll recall it debuted coils in place of rear leaf springs in the 2009 Ram 1500, back when it the truck was sold under the Dodge nameplate. The new optional air setup is another step towards more comfortable everyday driving.
The Ram 1500 can also be paired with the company's 3.6-liter Pentastar V6 in place of the loveless 3.7-liter unit, in the process getting some pretty surprising fuel economy figures. MT also notes that the interior update - complete with available Uconnect 8.3-inch screen and new rotary shifter - is a welcome upgrade. These attributes have conspired to yield a deserving award for Team Ram, which MT says has nailed the motivations of light-duty truck buyers - comfort and capability in one package.