2024 Ram Promaster on 2040-cars

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Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Ram 1500 Stinger Yellow is yellow, not quite a Rumble Bee

Ram introduced the Rumble Bee Concept, a black-and-yellow version of the standard single-cab 1500, at the 2013 Woodward Dream Cruise and it was barely a month before rumors started popping up that the visually loud pickup would see production. But in the nearly three years since that debut at 13 Mile and Woodward, there's been nothing to match the Rumble Bee's look. But the new 1500 Stinger Yellow tries. This is best thought of as a spiritual successor to the Rumble Bee, in that it sports a similar black-on-yellow theme inside and out. It's also strikingly similar to the Ignition Orange special-edition 1500 offered last year. Based on the lone image, Stinger Yellow looks to be a more traditional paint than the Drone Yellow matte finish of the Rumble Bee. Instead of black sport stripes, this Ram 1500 wears a pair of black decals on the twin hood scoops that look more than a little something like what you'd see on an early Dodge Challenger SRT8. 001-ram-rumble-bee-concept View 6 Photos The silver-painted alloys are also a departure from the Rumble Bee. The standard five-spoke 22s (20s four-wheel-drive models get 20s) are fine, but they'd carry a bigger visual impact if they matched the hood decals. The same wheels are offered in black on the 1500 Black Sport package. Ram hasn't released any interior shots, but we're told the cabin's color scheme is the inverse of the exterior, with black materials interspersed with "light black chrome" and yellow accents. While Ram doesn't outright say it, a bright yellow pickup truck can't get by with a naturally aspirated V6 engine. The only powertrain available on the 1500 Stinger Yellow Sport is FCA's charming 5.7-liter, 395-horsepower Hemi V8 with an eight-speed automatic transmission. Oh, and you'd better like four doors, because unlike the single-cab Rumble Bee, a Crew Cab body is the only way to fly with the Stinger. We'll cop to being a little disappointed here. Yellow trucks are cool because they represent an unabashed embrace of the Bro Truck lifestyle – say what you will about Bro Trucks, but we respect commitment to car culture no matter what. But this 1500 Stinger Yellow feels just a little half-hearted. We aren't asking for the Rumble Bee.

2015 Ram ProMaster City Tradesman First Drive [w/video]

From the perspective of a reviewer, there's a refreshing clarity to be hand when approaching a vehicle like a small commercial van. Where the inherent value equation for most vehicles is composed of both objective facts (price, fuel economy), and subjective opinions (looks, emotional response while driving), the reckoning of something like the new Ram ProMaster City is more straightforward. The light commercial van segment in the US has seen a remodel over the last half-decade, moving from paneled-over minivans to the versatile, economical, European-style boxes on wheels you see with increasing frequency today. Ford, Nissan and Chevrolet are all players here (though Chevy's City Express is essentially a rebadged version of Nissan's NV200), and though Ram's entry could be seen as late to the party, it also matches up very nicely in many of those straightforward areas of measure. Kindly, Ram brought along both the Nissan and the Ford for us to test alongside its new product, so we could get firsthand comparative impressions. The 2015 ProMaster City is roomier, more powerful and more maneuverable than its competition, though it trades those advantages for a higher price and a thirstier engine around town. We headed down to Texas where, between breaks for tacos and Topo Chicos, our goal was to see if Ram had created the new best box van in the US. Based on the already successful Fiat Doblo van from Europe, the baby ProMaster's visual transformation after its continental hop isn't radical. Ram has fitted a crosshair grille, new headlights and taillights, but largely the curvaceous, nose-forward styling remains the same. As we mentioned at the top: style is going to be very low on this list of priorities for a buyer of light commercial vans. Still, we'd rate the City as mid-pack for the options in the US; more attractive than the Nissan/Chevy twins and less so than the crisp Ford Transit Connect. (Though the optional five-spoke wheels of our test vehicle make it seem downright sporty in this group). Open the driver's side door and slide into the almost totally flat front seat, and any notion of "style" goes right out the window. Surfaces are almost exclusively black and gray, with workaday textures and frustratingly easy-to-scratch-plastics. This is a functional space though; trays, cubbies, cupholders and bins are far more numerous than you'd expect from a compact, two-seat cabin.