2021 Ram Promaster 3500 High Roof 159" Wb Ext on 2040-cars

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Ram extends Black Package to Heavy Duty trucks

If you liked the Black Express package Ram offers on its 1500 light-duty pickup but need the added capability of a Heavy Duty model, we've got good news for you.
This week at the Atlanta International Auto Show, the Ram truck brand is rolling out the Black package for the Ram HD 2500 and 3500 SRW. It features a sinister-looking exterior with 20-inch alloys, fog lamps, grille, front and rear bumpers and badges all blacked out. All the body-side badging has also been removed, unless you go for Cummins power, in which case you still get a chrome diesel badge on the side.
In correspondence with Autoblog, Ram spokesman Nick Cappa explained that the popularity of the Black edition light-duty truck was the impetus for the Heavy Duty edition you see here. "Ram has a reputation for going further on design and custom-looks from the factory," explained Cappa, pointing towards the Express, Sport and Longhorn editions. "This type of forward design-thinking led us to extend the aggressive appearance to the HD trucks, which in the past has been a bit more subtle."

Color match your 2018 Ram to your tractor with new Harvest Edition

Though pickup trucks have become increasingly civilized and more common in cityscapes, they're still indispensable equipment as work vehicles, especially on farms. Recognizing this, Ram created a truck package aimed specifically at the agricultural sector called the Harvest Edition. The package features a variety of equipment as standard, like mud flaps, side steps, a rear bumper step, skid plates, rubber floor mats, a spray-in bedliner, 4G WiFi, navigation, and access to weather via Sirius radio. Rams with four-wheel drive also get tow hooks, and 1500 models receive a one-inch suspension lift. Ram 2500 and 3500 retain their normal ride heights. The Harvest Edition includes visual enhancements, most notably the addition of Case IH red and New Holland blue paint colors. But if you prefer John Deere, you won't find its signature green – instead you'll have to settle for white, black, or silver. The Harvest Edition features loads of shiny trim. The mesh grille is chrome, the mirrors and door handles are chrome, the bumpers are chrome. The wheels are chrome on 1500s, and simply polished on heavy duty models. The only visual changes that doesn't involve shiny metal are the body-color fender flares. The package is available on all four-door Ram trucks from 1500 to 3500. It's also available with two- or four-wheel drive and every engine option from V6 to Cummins diesel. The 1500 model starts at $41,305, and the 2500 starts at $47,630. The package becomes available in the third quarter, so farmers and even wannabe farmers should be able to pick one up very soon. Related Video:

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall