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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram issues recall on heavy-duty pickup transfer cases

UPDATE: A previous version of this story said the issue only occurred in four-wheel drive. This is incorrect – issues are only exhibited in two-wheel drive. The Basics: Ram is recalling 930 3500, 4500, and 5500 heavy-duty pickups from model year 2016. The affected 3500s were built between July 24, 2015 and January 7, 2016, while the larger 4500/5500 trucks were screwed together between July 24, 2015 and October 8, 2015. The Problem: According to the official NHTSA bulletin, the "transfer case may have been manufactured with a misshapen main output shaft, creating voids that may cause a shaft fracture." If this happens, the vehicle could lose power. The driver might not be able to select park, either. Injuries/Deaths: FCA isn't aware of any injuries or deaths related to the issue. The Fix: Dealerships will replace the transfer case on affected trucks. If you own one: You probably don't. According to FCA spokesman Eric Mayne, dealers haven't delivered the majority of the affected trucks to customers. But if you really do own one, Mayne added that the issue only occurs in two-wheel drive. We'd advise keeping it in four-wheel drive until you can report to your local dealer. FCA kicked the recall off on August 10, so expect a mailed notification soon. Related Video:

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: