2019 Ram 5500 Chassis Cab Tradesman 4x4 6.7 Diesel Gin Pole Flat Bed Max Tow on 2040-cars

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Stellantis reports $15B profit in first year of merger

FRANKFURT, Germany — Automaker Stellantis said Wednesday that it made 13.4 billion euros ($15.2 billion) in its first year after it was formed from the merger of Fiat Chrysler Automobiles and PSA Group. The earnings nearly tripled profits compared with its pre-merger existence as two separate companies, as the maker of Jeep, Opel and Peugeot vehicles exploited cost efficiencies from combining the businesses. The result compared to a combined 4.79 billion euros for the separate companies in 2020 before the merger, which took effect on Jan. 17, 2021. Revenue for the combined business rose 14%, to 152 billion euros. CEO Carlos Tavares said the results “prove that Stellantis is well positioned to deliver strong performance" and had overcome “intense headwinds” during the year. Automakers have struggled with shortages of key parts such as semiconductor electronic components and rising costs for raw materials as the global rebound from the worst of the coronavirus pandemic brings more demand. The company said the benefits of the merger were worth some 3.2 billion euros during the year. Mergers can lead to streamlined costs as companies combine functions and spread fixed costs over a larger revenue base. The company accelerated its rollout of battery-powered vehicles, with sales of low-emission vehicles reaching 388,000 — an increase of 160%. Stricter environmental regulations in Europe and China are pushing automakers to roll out more electric vehicles with longer range. Stellantis started production of a hydrogen fuel cell commercial van under its Opel brand in December. Stellantis' other brands include Chrysler, Citroen, DS, Fiat, Maserati, Ram and Vauxhall. Related video: Earnings/Financials Chrysler Dodge Ferrari Fiat Jeep RAM Citroen Opel Peugeot Vauxhall

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Ram 1500 spotted with split tailgate

A little over three years ago, we discovered a patent from Fiat-Chrysler that showed a pickup truck tailgate that not only dropped down like a normal one, but was also split into two swing-out halves. It appears to be a reality now, since one of the Ram 1500 prototypes shown above has just such a tailgate. The tailgate above does look a bit different from the one shown in the patent drawings. For one thing, it's not a 50/50 split in the middle. Instead, Ram seems to have opted for something like a 60/40, or maybe 70/30 split. We're not sure exactly why this is, but there could be a few advantages. For one, It probably allows for the use of the same or nearly the same handle as on conventional Rams, as well as the same badging. For another, if the tailgate operates as described in the patent, it might be possible to open just one side without opening the other, and having the shorter piece could offer some flexibility in tight areas where a larger half couldn't open fully. Testing alongside the split tailgate truck were some other Ram 1500s that had their tailgates completely covered. They did reveal some other cargo management features that should show up on the production truck, such as a return of the RamBox bedside storage compartments. One of the trucks also revealed some ribbed bedsides that would allow the positioning of a cargo divider just about anywhere in the bed. We expect to see the new Ram 1500 to be fully revealed at the Detroit Auto Show in January. In the meantime, you can check out what we believe the production truck will look like, as well as everything we know about it, here. Related Video: