2008 Ram 4500 on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram recalling over 43k Promaster and C/V Tradesman vans for separate issues

Ram has announced that it will be recalling over 43,000 vehicles as part of a pair of campaigns targeting its two main cargo haulers, the ProMaster and C/V Tradesman.
In the case of its newer offering, the 2014 ProMaster, 21,470 vehicles are being recalled so that Ram dealers can replace the head restraints. The current restraints apparently leave too large of a gap between it and the occupant's head. Of the over 21,000 vans being recalled, nearly 19,000 are in the United States while the remaining 2,500 are in the barren tundra we call Canada.
For the old C/V Tradesman, meanwhile, its recall has been prompted by an investigation into the side-curtain and thorax airbag sensors. It was found that on vehicles lacking rear climate and audio systems in the back, a gap where these components should be could "generate a resonance" that could affect the sensors' operations. 22,115 vehicles are affected, covering model years 2013 through 2015. As with the ProMaster, the vast majority of vehicles are found in the United States, while just under 4,000 are in Canada.

Ram confirms Fiat Ducato vans to form new Promaster series for US

Chrysler has officially confirmed that Ram will develop an all-new large van for the US market based on the Fiat Ducato. The commercial rig will go on sale in the third quarter of next year, joining the Ram C/V on the company's professional van line. Expect to see the Promaster face off against the Ford Transit and revised Chevrolet Express.
Chrysler is pretty skimpy on details when it comes to the Promaster, but it has said the vehicle will make use of "familiar Ram Truck styling cues." The van will reportedly also bow with powertrains targeted specifically at the North American market.
Chrysler and Ram made the announcement ahead of the LA Auto Show alongside news that the company will launch a new Ram commercial truck division.