Ram 3500 Cab & Chassis St Pickup - 167.5" Wb - 84" Cab To Axle - Blowout Pricing on 2040-cars

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Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ram extends Black Package to Heavy Duty trucks

If you liked the Black Express package Ram offers on its 1500 light-duty pickup but need the added capability of a Heavy Duty model, we've got good news for you.
This week at the Atlanta International Auto Show, the Ram truck brand is rolling out the Black package for the Ram HD 2500 and 3500 SRW. It features a sinister-looking exterior with 20-inch alloys, fog lamps, grille, front and rear bumpers and badges all blacked out. All the body-side badging has also been removed, unless you go for Cummins power, in which case you still get a chrome diesel badge on the side.
In correspondence with Autoblog, Ram spokesman Nick Cappa explained that the popularity of the Black edition light-duty truck was the impetus for the Heavy Duty edition you see here. "Ram has a reputation for going further on design and custom-looks from the factory," explained Cappa, pointing towards the Express, Sport and Longhorn editions. "This type of forward design-thinking led us to extend the aggressive appearance to the HD trucks, which in the past has been a bit more subtle."