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2017 Ram Power Wagon starts at $53,015

Ram has finally released pricing for the new 2017 2500 Power Wagon, and it won't come cheap, starting at $53,015. The good news is that you still get plenty of hardware and appearance upgrades. The better news is that there's also a way to get the same capability for a discount. Every Power Wagon model still gets a bevy of off-roading features, including Bilstein shocks, 33-inch tires, locking front and rear differentials, electronically disconnecting sway bars, chassis armor, and a 12,000-pound Warn winch. Each one also comes with the Ram 2500's 410-horsepower V8. This year, the standard grade Power Wagon also gets a much more aggressive exterior thanks to the Ram Rebel-style black front grille and trim. The black trim is complemented by a retro Power Wagon stripe just behind the rear doors, as seen on late '70s Power Wagons and the recent Macho Power Wagon SEMA concept. Inside, the Power Wagon also gets seats with embossed tire tread patterns, like the Ram Rebel. Buyers who want to be coddled on the trail can then upgrade their Power Wagons with the Leather and Luxury package for $4,495, which adds satellite radio, UConnect, heated leather seats and steering wheel, and voice control, among other things. With the introduction of the Leather and Luxury package, Ram will also phase out the fancy, $59,465 Laramie Power Wagon trim. However, if you don't need the extra style of the Ram Power Wagon, there's a cheaper way to get the substance. The way to do this is to order a Ram 2500 Tradesman in crew cab, four-wheel-drive configuration, and then choose the $8,450 Power Wagon package. When added to the Tradesman's $39,865 starting price, you'll have a Power Wagon for $46,995 provided you don't add anymore options. That's a substantial savings of just over $6,000. Now you won't get the fancy interior or the Rebel-style exterior appointments, but all of the important mechanical bits are the same. In a way, it's the off-road version of a " sleeper." So whether you want style or savings, there's a Power Wagon for you. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Ram 2500 Power Wagon: Chicago 2016 View 18 Photos Image Credit: Ram RAM Truck power wagon ram 2500 power wagon

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler flooded with over 8,000 Ram 1500 EcoDiesel orders in 3 days

The diesel, half-ton pickup has long been a Holy Grail to many truck fans, largely because of its potential to achieve both high payload and great fuel economy. Strange, then, that auto companies have seemingly been slow to react. However, Chrysler is finally wading into the pool for the 2014 model year with a version of its Ram 1500 pickup, and early claimed returns are showing the advantage of being first on the market. The Auburn Hills automaker has just revealed that its initial allocation of 8,000 EcoDiesel trucks has been filled by dealers in just three days.
That flood of orders came from February 7-10, and that strong surge of interest apparently amounts to a new Ram record for the number of customer orders placed for a vehicle in such a short period of time. In fact, EcoDiesel models accounted for over half of Ram 1500 orders over that period, despite the fact that the diesel option costs several thousand dollars more than a comparable gasoline-engined model. That impressive total did not come entirely as a shock to Ram officials, however: "We knew customers have been asking for it," Nick Cappa, Ram Truck communications officer, tells Autoblog.
The 2014 Ram 1500 with its 3.0-liter EcoDiesel V6 and standard eight-speed TorqueFlight automatic makes 240 horsepower and 420 pound-feet - a combination good for 9,200 pounds of towing. Despite that pulling power, its fuel economy is rated at 28 miles per gallon highway (the best among trucks in its class), 20 mpg city and 23 mpg combined. Four-wheel drive variants gives up a single mpg in all categories.