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Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Ram goes all-in on SAE J2807 tow ratings [w/video]

Thanks to the Society of Automotive Engineers (SAE), when car shoppers look at horsepower and torque figures on vehicles, they know that all the automakers are calculating them the same way. However, that isn't the case when it comes to truck buyers and max towing capacity ratings because each company figures the value differently. That practice finally changes with the SAE's standardized J2807 system, though, and Ram Truck is the first one to apply the new test procedure to its entire light- and heavy-duty pickup range.
All models of the Ram 1500, 2500 and 3500 use the new, standardized rating for the 2015 model year, but buyers might not notice too much difference. According to the company, in 99 percent of cases the max towing weights are unchanged or even improve slightly from last year. That's a strong result compared to the 2015 Chevrolet Silverado and GMC Sierra that are seeing few increases but mostly decreases under the new testing procedure.
"For too long, an uneven playing field existed and towing capacities went unchecked. We're happy to be the only pickup truck manufacturer to align with the SAE J2807 towing standard across our pickup truck lineup," said Mike Cairns, director of Ram Truck engineering, in the company's announcement of the new specs.

Chrysler Uconnect gets dealer-activated navigation, new infotainment features

Get in just about any mid-level Chrysler product these days, and you'll see a touchscreen head unit that would be perfect for a navigation system. The only thing is that some of these cars equipped with the head unit for Chrysler's Uconnect infotainment system were not optioned up with navigation at the time of purchase, leaving drivers looking for turn-by-turn directions relying on either an aftermarket nav system or a smartphone. Starting on select new Chrysler products, however, customers with Uconnect will now be able to upgrade to navigation as a dealer-activated option.
Announced at the 2013 Consumer Electronics Show, this new element of Uconnect will allow owners to have an in-dash navigation system installed quickly and easily; Chrysler said that this will be a major benefit for used-car buyers. Unfortunately, it doesn't sound like this system will be retroactive on previous Uconnect head units, but it will launch this year on the 2013 Ram 1500, 2013 SRT Viper and the 2014 Fiat 500L. Chrysler did not announce the expected MSRP to have dealers activate the navigation capabilities.
Another infotainment option for Chrysler buyers is the Uconnect Access system that can allow WiFi, voice text messaging, emergency assistance, remote vehicle operation (such as starting the engine or locking/unlocking the doors) and limited POI searches using Bing. Also introduced at CES, the new Uconnect Access via Mobile system builds on this by allowing users to add in-car apps such as iHeart Radio, Pandora and Slacker by connecting to the system via a smartphone. This system will first be offered on the 2013 Ram and Viper.