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2017 Ram Model Year Preview and Updates

Launched as its own division in 2009, FCA's Ram Truck line has ridden the wave of post-recession growth with significant sales upticks throughout its brief, independent history (it was spun off from Dodge) within the Fiat Chrysler ranks. Although the 'new' news for 2017 is limited, Ram continues to focus on efficiency, with the Ram 1500 offering both a 3.0-liter EcoDiesel V6 and 3.6-liter Pentastar V6, achieving an estimated 29 and 25 miles per gallon highway, respectively. RAM 1500: All 1500s receive a list of revisions laden with value-added standard features. The most visible example is the recently launched Rebel, which receives more than its share of standard updates, including Uconnect 8.4 and media hub; automatic dual-zone temperature control; security alarm; remote start; rear backup camera and rear park assist. Newly announced at the Chicago Auto Show in February was the Copper Sport edition, built in limited volume and offering a host of 'custom' upgrades. The 1500 is sold in eleven different models. 2500/3500: Ram's Heavy Duty offerings include a new-for-2017 Power Wagon and an also-new 4X4 Off-road package, with the Power Wagon taking its design cues from the '79-'80 Macho Power Wagon. Announced at the Chicago Auto Show is a new Night package for the heavy duty lineup. Also for 2017, product planners have made the 6.4-liter HEMI standard on Laramie, Laramie Longhorn and Limited trims. PROMASTER CITY: Essentially unchanged, the compact commercial and passenger van has been updated for 2017 with brighter shifter illumination, rear door reflectors for better visibility when opened, and what is now best-in-class fuel economy.

2017 Ram Rebel Mojave Sand preaches subtlety, revived 1500 Ignition Orange Sport doesn't

The traditionally green Los Angeles Auto Show isn't normally the place for pickup trucks, but that's not stopping Ram from bringing a pair of limited-edition trims for its popular 1500 pickup to sunny SoCal. First up, we have the 1500 Rebel Mojave Sand. Limited to just 1,500 units, this truck gets its name from its Mojave Sand exterior paint, which looks nothing like the identically named color Jeep sells on the Renegade. The cute ute's shade has a lot more tan than the almost-white color coming to the Ram Rebel. Of course, the Renegade doesn't get the Rebel's neat black graphics on the performance hood. Inside, the special-edition Rebel replaces the Radar Red seatbacks with all-black thrones, while Light Slate Gray stitching covers the IP, doors, and seats. Black anodized touches round out the cabin changes, and contribute to what is quite frankly a very business-like cabin. It feels out of place for a vehicle like the Rebel, but that doesn't mean it looks bad. If you think the Rebel Mojave Sand looks too muted, the new 1500 Ignition Orange Sport is anything but. A revival of a previous limited-edition package from 2015, the new truck brings back the bright orange exterior color, body color grille surround, black hood decals – which are identical to the Mojave Sand – and black badges. The main exterior difference between 2015 and 2017 are the wheels. Presumably 20-inchers, the five-spoke design is black for 2017 rather than silver. The cabin gets "Copperhead" accents and stitching throughout the cabin, with anodized orange trim pieces on the door panels and trim rings. Prices for the Rebel Mojave Sand start at $46,910 including $1,320 in destination charges. Deliveries should start in December. The Ignition Orange Sport, meanwhile, is only available on the 5.7-liter, V8-powered Crew Cab and kicks off at $45,060, also sans destination. The Jack-O-Lantern-themed trucks are hitting dealers now. Related Video:

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.