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Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

FCA looking into Ram-based SUV, midsize pickup

Fiat Chrysler Automobiles (FCA) is looking into manufacturing a large SUV based on the Ram 1500 pickup truck's current platform, reports USA Today. If built, the SUV would compete against the Chevrolet Tahoe and could even spawn a smaller pickup. Ram already has most of the bases covered with its current lineup, but a smaller pickup truck would allow it to enter the booming midsize pickup segment where it would compete with the segment-leading Toyota Tacoma along with the Chevy Colorado and GMC, which are the newest entries. Mike Manley, head of Fiat Chrysler's Jeep and Ram brands, told USA Today that the current platform found in the Ram 1500 could be utilized for a body-on-frame SUV. With a large SUV, FCA would be able to capitalize on the ever-growing SUV market and go toe-to-toe with General Motors (GM) and Ford. The next-generation of Ram pickup trucks is expected to go on sale in early 2018, which would put a large SUV close behind. In an attempt to increase the automaker's production capacity, FCA also plans to move Ram's current production facility from Warren to Sterling Heights, MI. With Jeep continually posting healthy numbers, it makes perfect sense for FCA to build more SUVs. GM currently uses the same platform on a plethora of its SUVs with good results, which makes FCA's proposed plan a viable option. Related Video: News Source: USA Today, Scott Olson/Getty RAM Truck SUV