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Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

Mopar makes the Ram Rebel even more macho for 2016

Mopar is making the 2016 Ram 1500 Rebel a little more badass and charging a lot more money. This is the Mopar '16 Rebel. Customers that snag one of the 500 special-edition Rebels get some nifty visual upgrades from the Mopar catalog. The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors – Flame Red and Brilliant Black – and we're not really sure if the Mopar's traditional blue highlights work well on the red version. The dark hue ought to look the business, though. Either shade goes well with the standard 17-inch black wheels and black skid plate on the front bumper – the normal Rebel's skid plate is silver. Those are just the standard Mopar accessories on this special edition. The aftermarket division will happily sell Rebel drivers more performance-oriented mods, including a cold-air intake or cat-back exhaust for the Rebel's standard 5.7-liter Hemi V8. Even if you choose to pass on those upgrades, you're still paying at least $52,460 for the Mopar '16 Rebel. The basis for this truck, the 1500 Rebel 4x4, starts at $46,395, or $6,065 less than the Mopar special edition. While the body changes are cool, there's not enough here to warrant that kind of premium. The Mopar 16' Rebel will arrive in dealers later this summer. Related Video:

2018 Ram 1500 Hydro Blue Sport is here to brighten your day

The 2018 Ram 1500 is the Baskin Robbins of trucks. There's a look and flavor for just about everybody. Whether you want something clean and bright or done up in chrome and gold, there's a Ram for you. Today, Ram revealed another new variant, the 2018 Ram 1500 Hydro Blue Sport. This bright blue bomber is based on the Sport model, and Ram said this is the final Sport edition model, following trucks like the Sublime Sport. While we haven't heard anything official, we do know a new Ram is coming sometime soon. Like the Sublime Sport, the Hydro Blue Sport takes a standard Ram 1500 Sport and paints nearly every exterior surface in a fantastic shade of blue. No one outside of maybe Lamborghini does paint colors quite like FCA. That's a trait that goes back decades, and we commend the automaker for not following the silver/white/black/beige trend of so many others. All the badging and small horizontal lines in the grille are painted black. The headlights and wheels, too, are dark rather than silver or chrome. The final exterior touch is two black stripes on the Sport's hood. The interior is the exact opposite of the exterior. The mostly black trim is accented with Hydro Blue touches on the vents, center console and doors. The seats have blue Ram badges and stitching. The Ram 1500 Hydro Blue Sport starts at $47,455 and comes in just one configuration, a crew-cab short-box model with a 5.7-liter Hemi V8. Two-wheel drive is standard, though four-wheel drive is optional. Optional features include 22-inch (4x2 only) and 20-inch gloss black aluminum wheels, black side steps, chrome side steps, air suspension, parking sensors and the RamBox bed storage areas. Production will be limited to just 2,000 units in the U.S. Related Video: Featured Gallery 2018 Ram 1500 Hydro Blue Sport Design/Style RAM Truck