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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Houston road rage incident devolves into all-out brawl

The video is no longer available. It appears the associated account has been terminated. Chaos erupted on a Houston freeway last weekend when an altercation spiraled out of control and ended up in a battle-royale style brawl in the middle of traffic. According to KTRK, David Dao and his daughter were traveling along FM 1960 on the morning of May 14 when they came upon a white Honda and a blue Ram truck parked in the right lane. The drivers and passengers of the vehicles were engaged in a spirited argument about something that had happened moments before Dao pulled up. Dao parked in his lane to block traffic in an attempt at making sure other drivers didn't hit the people fighting in the right lane, and instructed his daughter to start filming the incident in case they were needed as witnesses. As Dao's daughter filmed, the incident quickly escalated–harsh words were exchanged, a drink was thrown in a woman's face, and then the driver of the Ram kicked in the Honda's grille. "I couldn't believe it. As soon as he kicked the grille, I was like, 'This is going down now," said Dao. "I was thinking this is going to be bad. At that time, I knew because there was physical damage." As soon as the Ram driver kicked the Honda the entire situation went sideways and devolved into a huge brawl, with the people from both vehicles throwing wild punches and grappling with one another. A woman who was a passenger in the Ram attempted to break up the scrum but took a haymaker in the face for her troubles. Eventually, the fight broke up and the people returned to their vehicles which Dao assumed meant that the altercation was over. Apparently though, the Ram driver felt he hadn't made his point, and he reversed at high speed into the Honda, smashing the fascia and buckling the hood. The Ram then sped off westbound on U.S. 290 with the Honda on its tail. According to the Harris County Sheriff's Office, the incident was not reported and there is no word what happened to the brawlers after they left the scene. Related Video: News Source: KTRK Weird Car News Dodge Lexus RAM Driving Safety Truck Videos Sedan road rage houston fight

2019 Ram 1500 Tradesman shows off its simple lights

Each time a spy photographer has caught the 2019 Ram 1500 pickup running around, it's always had the same style of lights and grilles. This time, one of our photographers caught two Rams that have noticeably different versions of those body parts. The first one shown above has the same grille we've already seen. The difference is that the flashy LED-accented headlights are gone. Instead, it uses much simpler, more conventional reflector-style headlights. That doesn't mean Ram hasn't taken the time to give them a little flair, though. The lamps are divided such that the upper element lines up with the upper portion of the grille, and the lower portion with the grille bars and lower opening. The taillights are much simpler, too, also using a reflector setup and very clear lenses. These plain headlights lead us to believe that this is a base-model 1500 Tradesman. The second Ram shown has its lights well-covered, but the grille is exposed, and it's also different from past prototypes. It has a wavy mesh pattern in the grille openings rather than slats. The crossbar design remains, though. This different grille also confirms that Ram will offer appearance variations to distinguish models. We're not sure if this is a higher-level or lower-level trim, though. We would have a better idea if we could see the lights. All our questions should be answered soon, since the new Ram 1500 will be fully revealed next week at the Detroit Auto Show. Then we'll see all the grilles and headlights and their associated trims as they were meant to be. Related Video: