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Raminator sets world record for fastest monster truck [w/video]

Monster trucks are made for a lot of things: crushing jalopies, jumping over jalopies, wowing spectators while crushing and jumping over jalopies, and so on. But powerful as they tend to be, monster trucks are not built for outright speed. Still, one has to be faster than another, and as it turns out, Raminator is the fastest of them all. Alongside Rammunition and the new Mopar Muscle, Raminator is one of three Ram-based monster trucks run by the Hall Brothers Racing Team with support from Chrysler. It's been named Truck of the Year by the Monster Truck Racing Association a record eight times, its driver Mark Hall has been named the association's Driver of the Year nine times and its crew chief Tim Hall its Mechanic of the Year five times. And now Raminator and the Hall Brothers have claimed the Guinness World Record for the fastest monster truck, recording a top speed of 99.10 miles per hour to break the previous record of 96.8 mph. The record was set at the Circuit of the Americas, the 3.4-mile track built on the outskirts of Austin, Texas, to host the United States Grand Prix. Aside from Formula One, the track has hosted endurance racing, touring cars and motorbikes, and while Raminator may not be the fastest vehicle ever to lap the circuit, it's surely one of the biggest. Scope out the video from the record run below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Raminator Monster Truck and Hall Brothers Racing Team Shatter Guinness World Records® Record: Fastest Speed for a Monster Truck America's fastest growing truck brand breaks speed record for monster trucks at Circuit of the Americas in Austin, Texas December 15, 2014 , Auburn Hills, Mich. - Raminator, a monster truck sponsored by the Ram Truck brand, has broken the Guinness World Records® record for the "Fastest Speed for a Monster Truck" at Circuit of The Americas in Austin, Texas. Hitting a new record speed of 99.10 miles per hour (mph), Raminator and driver Mark Hall secured the Guinness World Records title at 8:44 a.m. (CT), breaking the previous record of 96.8 mph. As the fastest growing truck brand in America, the Ram Truck brand is a long time sponsor of the fastest Monster Truck, the Raminator. The Ram-sponsored monster truck lineup includes the 2014 Monster Truck Nationals Champion Raminator and Rammunition, sponsored since 2002. In 2014, Mopar also introduced Mopar Muscle; the monster truck it sponsors.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.