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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dead man went unnoticed in pickup at airport for nearly 8 months

The Kansas City Star reports that on Sept. 12, Lenexa, Kan., police found a dead man in the cab of his Dodge Ram 1500 at the Kansas City International Airport. Though a disturbing thing to find at any time, the scene was made all the worse by the fact that the body had been sitting in that truck for eight months. That's right, for virtually all of 2017 to date. It seems likely that the missing man, Randy Potter, committed suicide, and it likely happened the night he was reported missing, which according to KCTV 5, was Jan. 17. This is because, according to the Chicago Tribune, Potter's parking ticket was printed that day. The fact that it took eight months to find Potter is astonishing. Although the Associated Press reports that Potter's body was covered by a blanket and the windows of the Ram were tinted, those aren't really excusable excuses. Potter's truck was in a large parking lot, one that holds nearly 6,000 cars, according to the Kansas City Star, but that shouldn't have mattered, since the company in charge of the lot, S-P+, was supposed to take an inventory of every car in the lot every single night. Plus, Potter's family took the license plate number of the truck to the parking lot security companies not long after his disappearance. Clearly no one from the parking company was watching closely. As for the police, the Star reports that they never checked the airport since there wasn't any evidence to say he might have gone there. Yet they say they spent "several hundred man hours" on the case, and their operating theory was that he had left his family. One way people leave is by plane. So how was the body finally discovered? Someone who parked nearby complained of a horrible smell. After eight months, no doubt. It's puzzling that no one would have reported a smell sooner. Though the problem would have been bad enough in winter and spring, it would have become pretty intense in the summer months, with high temperatures in the 90s translating into incredible heat inside a truck on shadeless pavement under the relentless Missouri sun. Related video: