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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Ram Rebel TRX concept is a Hellcat-powered Raptor-fighter

Ford has proven that fast off-road trucks are awesome. Dodge has proven that ridiculously powerful supercharged V8s are awesome. Combining the two would theoretically be even more awesome. The Ram Rebel TRX, which was unveiled at the Texas State Fair, proves that theory. As you may have guessed from the intro, the Rebel TRX uses a supercharged V8. A version of the supercharged 6.2-liter V8 from the Hellcat twins (and, we suspect, the Jeep Grand Cherokee Trackhawk). Because of some new calibrations to make the engine more suited for off-road driving, it doesn't make the full 707 horsepower of the Charger and Challenger. But the TRX engine still cranks out 575 horsepower, which is a full 125 more than the new SVT Raptor. That's enough to propel the mega-sized truck to 100 mph in its off road terrain mode. Power is transferred through an 8-speed automatic transmission to all four wheels. At the back, the Rebel TRX has an electronic locking differential. The TRX also gets an updated version of the Ram's 4x4 Performance Control System featuring Normal, Wet/Snow, Off-road and - best of all - Baja modes. The latter mode is the one that will do triple digits through the desert. Of course a sweet powertrain needs chassis and tire upgrades to round out the package, and the Rebel TRX has plenty of improvements. The standard Ram 1500 frame is unchanged, but bolted to it are custom front control arms, internal bypass shocks at each corner and new springs. The changes bring suspension travel to a full 13 inches all around. It also provides enough space to fit massive 37 x 13.5-inch tires. Ram also added six-piston calipers with 15-inch discs at the front and 14-inch discs at the back. Finally, Ram gave all this heavy duty equipment a big, burly wrapper. The body is a full six-inches wider than the standard 1500 with large composite fenders to cover the aforementioned tires. The truck also has a vented and scooped hood based on the Ram HD. This was necessary to help cool the engine and provide vertical clearance for the supercharger. A large sport bar was added to the back and has provisions for carrying a pair of spare tires, plus an LED light bar on top. The truck also has a big steel skid plate up front, and a sweet integrated side-exit exhaust behind the doors. Inside, the truck gets plenty of leather, suede and carbon fiber. The front seats also have racing harnesses attached to a harness bar that spans the B-pillars.

Diesel details: Comparing Ram 1500 EcoDiesel, Chevy Silverado Duramax, Ford F-150 Powerstroke

With specifications for the 2019 Ford F-150 Power Stroke diesel already out, and the details on the 2020 Ram 1500 EcoDiesel and Chevy Silverado Duramax (and its GMC Sierra twin) trickling out, we felt it was a good time to start comparing the full-size trucks' light-duty diesels. Bear in mind, we've only driven one of these new diesel trucks, so we'll be sticking to numbers for now. Some numbers haven't been announced yet, either, but stay tuned, because we'll be updating this post with additional specifications as they become available. And if you want to compare any other versions of these trucks with other vehicles, be sure to check out our comparison tool. Now let's start comparing, starting with our big chart of numbers below. As we can plainly see, these trucks are quite closely matched. Each one has six cylinders, a displacement of 3.0 liters and a turbocharger to boost it. The output of each is somewhat close, too. The Ram 1500 EcoDiesel is the torque king at 480 pound-feet, 20 more than the GM trucks and 40 more than the Ford. The GM trucks win on power, though, with 277 ponies, 17 more than the Ram, and 27 more than the Ford. GM does report that you get their trucks' peak 460 pound-feet of torque from 1,500 rpm to 3,000 rpm, whereas the others only report peak torque at a particular point in the rev band, but all of these trucks should have wide, flat torque curves as you would expect from modern turbodiesels. 2020 Ram 1500 EcoDiesel View 8 Photos Engine output is only one part of the truck performance equation. We also have towing and payload capacity, as well as fuel economy. With towing, the Ram 1500 is the current leader with a maximum capacity of 12,560 pounds. That tops the Ford F-150's 11,400-pound tow rating by well over 1,000 pounds. The F-150 can carry 2,020 pounds in its bed, but we don't know yet whether that's better or worse than the Ram or the GM trucks. We also don't have numbers for the GM trucks' towing capacities. View 9 Photos As for fuel economy, the Ford F-150 manages a thoroughly impressive 22 mpg in the city and 30 on the highway with two-wheel drive. Choosing four-wheel drive drops those numbers to 20 and 25 respectively. The fuel economy numbers for the Ram, Chevy and GMC haven't been revealed yet, but for some comparison, we can look at the old Ram EcoDiesel. That truck's best fuel economy was 20 in the city and 27 on the highway with two-wheel drive.