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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram 1500 Stinger Yellow is yellow, not quite a Rumble Bee

Ram introduced the Rumble Bee Concept, a black-and-yellow version of the standard single-cab 1500, at the 2013 Woodward Dream Cruise and it was barely a month before rumors started popping up that the visually loud pickup would see production. But in the nearly three years since that debut at 13 Mile and Woodward, there's been nothing to match the Rumble Bee's look. But the new 1500 Stinger Yellow tries. This is best thought of as a spiritual successor to the Rumble Bee, in that it sports a similar black-on-yellow theme inside and out. It's also strikingly similar to the Ignition Orange special-edition 1500 offered last year. Based on the lone image, Stinger Yellow looks to be a more traditional paint than the Drone Yellow matte finish of the Rumble Bee. Instead of black sport stripes, this Ram 1500 wears a pair of black decals on the twin hood scoops that look more than a little something like what you'd see on an early Dodge Challenger SRT8. 001-ram-rumble-bee-concept View 6 Photos The silver-painted alloys are also a departure from the Rumble Bee. The standard five-spoke 22s (20s four-wheel-drive models get 20s) are fine, but they'd carry a bigger visual impact if they matched the hood decals. The same wheels are offered in black on the 1500 Black Sport package. Ram hasn't released any interior shots, but we're told the cabin's color scheme is the inverse of the exterior, with black materials interspersed with "light black chrome" and yellow accents. While Ram doesn't outright say it, a bright yellow pickup truck can't get by with a naturally aspirated V6 engine. The only powertrain available on the 1500 Stinger Yellow Sport is FCA's charming 5.7-liter, 395-horsepower Hemi V8 with an eight-speed automatic transmission. Oh, and you'd better like four doors, because unlike the single-cab Rumble Bee, a Crew Cab body is the only way to fly with the Stinger. We'll cop to being a little disappointed here. Yellow trucks are cool because they represent an unabashed embrace of the Bro Truck lifestyle – say what you will about Bro Trucks, but we respect commitment to car culture no matter what. But this 1500 Stinger Yellow feels just a little half-hearted. We aren't asking for the Rumble Bee.

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.