2014 Ram Laramie Crew Cab 4x4 on 2040-cars

Auto blog

2019 Ram 1500 truck gets loaded with Mopar goodies in Chicago

Last month saw the debut of the all-new 2019 Ram 1500. While there are a slew of variants coming down the pipe (Ram 1500 Tradesman, Ram 1500 Sport, etc.), Ram used the 2018 Chicago Auto Show to showcase a whole host of Mopar parts and accessories on a bright-red 2019 Ram. In total, there will be more than 200 new parts available when the new Ram hits dealer showrooms later this year. The truck here is a Flame Red 2019 Ram 1500 Big Horn Sport 4x4. It's sporting a 2-inch lift kit, 35-inch tires, 18-inch beadlock wheels, black fender flares and black aluminum running boards. The bed has the adjustable "Ram Rack," a sort of frame that can be used to strap down large items like a couple of kayaks. The rear bumper has a bed step that articulates outward when needed. The Nissan Titan has a similar feature. View 9 Photos There are a few performance upgrades, too, though Mopar doesn't list any new power ratings. There's a new cold-air intake for the 5.7-liter Hemi V8 that's functional with all of the new Ram's hood designs. The Hemi also gets a new stainless steel catback exhaust system. The 5-inch exhaust tips fit into the bumper. Visually, the Ram gets a black Mopar logo on the hood, black Ram emblems and badges, black tow hooks and a Mopar logo in the trailer hitch. The interior is done up in Katzkin leather with red stitching, and the ram's head logo on the seat backs and rubber floor mats. One of the coolest things about all of these parts is that customers can have them installed before ever taking delivery. Those parts will also be backed by the same warranty as the rest of the truck. Related Video: Image Credit: FCA Aftermarket Design/Style Chicago Auto Show RAM Truck Off-Road Vehicles 2018 Chicago Auto Show

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ford F-150 could be affected by tornado-damaged supplier in S.C.

The disruption caused by a tornado that severely damaged a South Carolina auto-parts plant and killed a contract security guard last week could be felt by more automakers than just Ford and affect more than just its best-selling F-Series pickup, which is due for an update. And there’s still no estimate for when operations might resume at the plant. The Detroit Free Press reports that the BorgWarner plant in Seneca, near Greenville, makes transfer cases for F-150 and Super Duty pickups, the Ford Explorer and Expedition, Transit cargo vans, and Lincoln Navigator and Aviator SUVs. ItÂ’s also a supplier for the Ram 1500 and Toyota Tundra trucks. Transfer cases shift power from the transmission to the front and rear axles in four-wheel-drive vehicles. BorgWarner says it still has no update for when it might partially or fully resume operations. The tornado that ripped through the area in the western part of the state on April 13 tore the roof, walls and signage off the factory and killed a 77-year-old contract worker when the security building he was sheltering in collapsed. Only four or five others were inside the plant, which has been idled because of the coronavirus outbreak, when the tornado struck. In an SEC filing on Friday, Ford said it has sent employees to the site to help BorgWarner and assess the damage to FordÂ’s tooling. “Initial assessments indicate that the Ford tooling was not materially damaged in this incident,” Ford said in the filing. “We do not have sufficient information to estimate when the facility will be back on-line or whether or the extent to which this incident will impact our plans to resume production of four-wheel drive and all-wheel drive vehicles.” A Fiat Chrysler spokeswoman also told the Freep the company was working with BorgWarner on recovery plans. A Toyota spokesman told Autoblog that "we are collaborating with BorgWarner to help restore production for transfer cases for Tundra assembly. We are confident that theyÂ’ll fully recover over time." Like other automakers, Ford shut down production at its U.S. plants last month as a precaution against the coronavirus pandemic. But Ford hasnÂ’t yet said when it plans to reopen its factories. FCA is targeting May 4 to resume production. Models like the F-150 and Lincoln Navigator are major sources of profit for Ford, which estimated it lost $2 billion in the first quarter.