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2019 Ram 1500 truck Ram-o-rama: Many trims, options spotted on the road

We'll give Ram credit. It provided an impressive variety of 2019 Ram 1500 trucks to peruse at the Detroit Auto Show. There was a Big Horn Sport, Laramie, Limited and Rebel, with both the Quad Cab and Crew Cab on display as well. We even got to see both five- and six-passenger interiors. However, all that variety still only scratched the surface of the 2019 Ram. To help flesh things out a bit, spy photographers recently captured a bunch of 2019 Ram variations testing out on public roads. With the truck unveiled, camouflage was unnecessary, giving us unimpeded first looks at a number of trim levels, bed/cab combinations and options. Among these are the base level Ram Tradesman, which features blacked out plastic grille and other trim. There's also a single pic of the Ram Lone Star, which is really just what they call the Big Horn in Texas (look for the badge on the tailgate). We also got our first look both Big Horn and Laramie Quad Cabs with a long bed. In terms of options, there's a Big Horn with small, basic wheels and a Limited with the new bi-LED headlight option (have fun with those, oncoming traffic). There's also a Ram Rebel with a different hood that's missing the extra vents found on the truck at the auto show and in previously published pictures. Perhaps this is an option, perhaps its just the wrong hood placed on a test mule. We'll see. In any event, we'll know a lot more about all the different variants as the new Ram keeps inches closer to its on-sale date. Related Video: Featured Gallery 2019 Ram 1500: Other trim levels spied View 14 Photos Spy Photos RAM Truck

Ram and Jeep Wrangler drive Fiat Chrysler profits up 61 percent

MILAN — Italian American automaker Fiat Chrysler says fourth-quarter net profits rose by 61 percent, powered by North American sales of the all-new Ram 1500 and Jeep Wrangler. Fiat Chrysler Automobiles on Thursday reported quarterly net profits of 1.29 billion euros ($1.46 billion), compared with 804 million euros in 2017. Revenues rose 6 percent to 30.6 billion euros. North America profits grew by 19 percent to 6.2 billion euros, accounting for the lion's share of the automaker's global profits. The carmaker continued to have trouble in Asia, which swung to a loss due to market weakness in China and more competition in Fiat Chrysler's core SUV market. Europe also lost ground, with profits dipping 44 percent on lower shipments and weaker pricing, while Latin America more than doubled. Based on the company's earnings last year, 44,000 unionized U.S. auto workers will get $6,000 profit-sharing checks. That's $500 more than in 2017, but smaller than U.S. rivals Ford and General Motors. On Wednesday, GM announced that workers would get $10,750, while Ford workers will get $7,600.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.