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Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Here are 12 electric pickups in the works

With the unveiling of the GMC Hummer EV, the list of planned electric pickups is expanding. Legacy automakers like Ford and Chevy have theirs coming, as do startups like Tesla, Rivian and Bollinger, as well as some lesser known brands. Here are all the electric pickup trucks we know to be in the works, along with a few that are being discussed or mulled over. GMC Hummer EV The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos We’ve seen it now, and itÂ’s the business. The GMC Hummer EV comes out swinging with 1,000 horsepower from GMÂ’s new Ultium electric powertrain program, a wealth of off-road features, a removable roof, Super Cruise and the revival of the Hummer name. WeÂ’ll see the first ones on the road next fall. Tesla Cybertruck Tesla Cybertruck at the Petersen Museum View 14 Photos Tesla revealed the Cybertruck last year with, ahem, unique styling, a number of powertrain options and a claimed range of up to 500 miles. It has a compressed paper dash, a ramp for the bed, and “shatterproof” windows. It has already racked up hundreds of thousands of reservations. It will be built in Texas. Rivian R1T 2021 Rivian R1T View 15 Photos EV startup Rivian revealed its R1T electric pickup toward the end of 2018 with a claimed 0-60 time of 3 seconds and a towing capability of 11,000 pounds. Preproduction began in September 2020 at RivianÂ’s factory in Normal, Illinois. Bollinger Motors B2 Bollinger Motors B2 side outdoors View 31 Photos BollingerÂ’s B2 electric pickup is a Class 3 off-roader with retro styling, removable roof panels, and a unique “frunkgate” with a pass-through down the center of the vehicle. It was created with both enthusiasts and workers in mind, with features that can get it to remote places (portal axles, hydro-pneumatic suspension) and to get things done (room for 40 2x4s, equipped with eight 110-volt outlets and one 220-volt outlet). Bollinger also plans to make the B2 Chassis Cab available for fleet customization. Ford F-150 Electric Electric Ford F-150 Towing View 9 Photos WeÂ’ve known this to be in the works since early 2019. Since then, details have trickled out. Back in June, Ford announced its F-150 Electric would be coming within two years. WeÂ’ve seen it pull a million pounds worth of train and trucks, heard it will have more power than any other F-150, and seen its LED-laden front end.

Ram boss thinks midsize truck could fit in the lineup

The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable. "I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there." The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model. Manley admitted the most likely candidate for a midsize Ram would be for the company to use an existing Fiat platform, according to the News. One possibility could be rebranding the Fiat Toro pickup, but it's rather small at 20-inches shorter than a Chevrolet Colorado. This greater openness to a midsize Ram is a complete change from the company's position in the past, though. Last spring, the brand's CEO for North America said he couldn't find a strategy to make the model work. FCA boss Sergio Marchionne made the same point in 2014, when he admitted the company showed a Ram 1000 at design clinics, but the response was "lukewarm." Over the past couple years, the midsize truck market has a renaissance of fresh products. The Chevy Colorado and GMC Canyon are successes both critically and commercially. The latest Tacoma is on sale, and the new Honda Ridgeline is imminent. We know Nissan has a Frontier successor under development, and there are always rumors of Ford reviving the Ranger in the US. With so much development in the segment, it's easy to see why Ram would want to be at the party. Related Video: