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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2021 Ram 1500 Limited Longhorn 10th Anniversary Edition revealed with southwestern flair

Ram has made pickups as a standalone brand for about 10 years now, and the company is celebrating this milestone with a special edition truck. It’s called the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. Being the “Limited” trim, itÂ’s starting out as the most luxurious and well-appointed Ram that money can buy. Ram is sweetening the deal with a bunch of southwestern-themed appearance items. On the outside, the 10th Anniversary Edition distinguishes itself with a chrome-slate grille, chrome headlight header, chrome bumpers, a special tailgate badge and new 20-inch wheels that are available in multiple finishes. YouÂ’ll also get tow hooks, side steps and the adaptive LED headlights as standard equipment. On the interior, Ram ramps up the luxury even higher than normal. It comes with a new leather-wrapped dashboard, suede door inserts, leather seat inserts on the bolsters with a unique design to highlight a “southwestern style.” It comes in a Mountain Brown interior color theme and features hammered aluminum accents, a 10th Anniversary instrument cluster with graphic and badge, a glossy black shifter cap, metal pedal kit and a brushed-zinc badge on the center consoleÂ’s lid. YouÂ’ll be able to spec the truck with the 5.7-liter V8 or the 3.0-liter turbodiesel V6. ItÂ’s only available in the Crew Cab body style, but you can get it in either the 5-foot-7-inch or 6-foot-4 bed lengths. Pricing begins at $58,565, including the $1,695 destination charge. These trucks are on sale now, so check your local dealers if you want one of the special editions.

Ram updates 1500 and Heavy Duty trucks for the new model year

Happy Labor Day weekend, and happy 2020 Ram truck news day. The changes for 2020 aren't huge, mostly limited to aesthetics, starting with a Night Edition package to the Big Horn and Laramie trims. A Black Appearance Package was offered for 2019, but this one is a little different. Those who choose the Night Edition won’t be limited to black paint only, meaning you can get all that black trim along with a contrasting exterior color. ItÂ’ll have a black grille, badging, exhaust tips, headlight/taillight bezels and wheels (20-inch for Big Horn, 22-inch for Laramie). The white Ram 1500 pictured here is equipped with the package. A Black Appearance package is coming to the Rebel trim, too, with 18-inch wheels, a front skid plate, front spoiler, lighting bezels, badging, tow hooks and exhaust, all finished in black. YouÂ’ll also be able to option a driver assistance package on the Rebel for 2020 that includes adaptive cruise control, lane departure warning, auto high beams and forward collision mitigation. The 2020 Ram Heavy Duty adds a couple nice tech features. Lane keeping assist, blind-spot monitoring, enhanced connected services and dual auxiliary camera support are all added as options for the new model year. Additionally, there are two new paint options: Olive Green and Hydro Blue. The Power Wagon doesnÂ’t change much, but there will be a new black wheel option for 2020. One final note of change for 2020 is the addition of “eTorque” badging on the hood of so-equipped Ram 1500 trucks. Previously, Ram made 1500 eTorque models indistinguishable from their non-electrified brethren.