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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA delays Grand Wagoneer and next-generation heavy-duty Ram trucks

The upcoming Jeep Grand Wagoneer has had a tumultuous gestation thus far. At one point it was essentially confirmed, but later it was rumored to have been cancelled. In that context, the latest report from Automotive News is something of a mixed blessing. According to the publication, the Grand Wagoneer has simply been delayed, as has the next-generation Ram heavy duty truck line. This does not seem to affect the fully redesigned Ram 1500, which was previously reported to have been pushed back slightly to 2019. Automotive News says the information came from unnamed sources at the company. Nothing was said about how long the vehicles would be delayed. The publication also conjectures that FCA is delaying the models to save some money to help cover the company's $7 billion of debt , since re-tooling both the heavy-duty truck plant and eventual Grand Wagoneer plant will be expensive. View 6 Photos We reached out to Chrysler for more information on the subject, but the company wouldn't comment on the report. Even so, we wouldn't be too surprised if FCA is indeed delaying these products. The company has delayed a number of vehicles in recent years. In fact nearly every major FCA truck and SUV, including the Grand Wagoneer and Ram line, were delayed about a year and a half ago. We certainly hope the company doesn't delay the Grand Wagoneer for too long, since it's possible it will have a price tag of over $130,000. The profit margins on an SUV with that kind of MSRP would go a long way to helping to pay down the company's debt. Related Video:

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: