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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Angry teen drives Ram pickup into Walmart after argument with girlfriend

Caleb Wilson, a 19-year-old from Eldoarado, Texas, went shopping with his 18-year-old girlfriend at the Walmart in San Angelo, Texas, just after midnight Thursday morning. Wilson and his girlfriend apparently got into an argument that they carried into the parking lot after leaving the store. A female bystander, concerned for the girlfriend, went outside and convinced the girl to go back into the Walmart. Wilson waited in his 2001 Dodge Ram 2500 pickup just outside the store. When the woman and the girlfriend went outside a little later to see if Wilson had left, Wilson hit the gas and drove into the Walmart, trying to run the two women over. Just as police arrived, Wilson turned his truck around and sped out. He crossed the parking lot, colliding with a parked, unoccupied Toyota Camry, and finally came to a stop at a Murphy USA gas station at the edge of the lot. Police noticed fuel leaking from the Ram, and another bystander noticed sparks from something dragging along the asphalt. Police got Wilson out of the truck, after which he briefly resisted arrest, then took Wilson to the hospital for mental health evaluation, where he remains. Police believe he was under the influence of an intoxicant. Incredibly, neither the women nor any of the store's customers were hurt. That wasn't for lack of trying on Wilson's part, though - the teenager rammed his way past the bakery, produce, frozen food and canned veggies sections before finally reaching the cereal aisle. One shopper said she heard screaming and was sure there was a gunman in the store, before realizing it was a man in a vehicle. Wilson stopped two aisles away from where the shopper hid. Another customer said Wilson spent several minutes burning rubber inside the store, as store employees helped customers hide and get out. Security cameras caught the rampage, and San Angelo police estimate he did $500,000 in damage. Wilson has been charged with suspicion of first degree felony criminal mischief and two counts of aggravated assault with deadly weapon. Repair crews worked overnight to fix the damage. After "an employee pep talk," the Walmart opened again at 9:30 am. Related Video: News Source: Go San Angelo Auto News Weird Car News Dodge RAM Truck Videos dodge ram 2500

Maxwell RHEV Prototype First Drive Review | More than meets the eye

The Maxwell RHEV looks just like any small business' panel van, sporting large vinyl graphics and unassuming steel wheels. You'd have no idea that the co-founders of the startup based out of Seattle had grafted a salvaged Voltec powertrain from a junkyard Chevy Volt into this Ram ProMaster. Somewhere, a battery pack lurks. Maxwell's co-founders, CEO Max Pfeiffer and engineer Trey Camp, open the cargo area to reveal a completely unaltered space. Both are ex-Tesla employees with a long fascination for the #vanlife movement – that their interests intersected in a hybrid cargo van isn't surprising once you start talking to them. This is their first vehicle, a salvaged ProMaster sidelined with a blown 3.6-liter Pentastar, and it's both their prototype and the only Maxwell in existence right now. That said, the company is building a low-roof version for a customer, which will be lighter, have less aero drag and therefore be more efficient. The company is just emerging from a stealth startup mode, and while their backstory is fascinating, I'm still wondering where the Volt's 18.4 kWh battery pack is. "There's nothing in the back ... we're able to get the battery underneath the floor, in the center," Pfeiffer says. Ducking my head under the side reveals, sure enough, a little underside blister that contains the battery, tucked up neatly. The other changes to the RHEV – short for Range-extended Hybrid Electric Vehicle – are minimal. He pops the hood. There are some rough edges, but the 1.5-liter, 101-horsepower engine and 48-kW motor fit comfortably on custom engine mounts and with re-routed exhaust, behind a fascia that improves aero and houses the charge port. Custom axles send power to unaltered Ram hubs and brakes. "This version, it's a little bit prototype-y," Pfeiffer says. "We've had more time to work with the CAD [computer-aided design, engineering drawings] we were able to get from GM and Chrysler, and we've done a better job packaging for production." GM already spent billions on the Voltec and its controlling software, and Maxwell can happily ride those coattails. Despite the help GM has lent Maxwell, there are no official ties. An emulator sends spoofed signals to the Ram instruments, which have a new custom-printed face. The Ram's body control module is left alone. For powertrain faults, Maxwell says the vehicle can theoretically be serviced by any Chevy dealer, and any issue with the rest of the vehicle can be handled by a Ram service shop.