2012 Dodge Ram 3500 Diesel 4x4 Dually St Regular Cab 1 Texas Owner on 2040-cars

Auto blog

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Fiat/PSA's dominance in small vans hangs up EU's merger approval

BRUSSELS — EU antitrust regulators are concerned about Fiat Chrysler and Peugeot / PSA's combined high market share in small vans and may require concessions to clear their $50 billion merger, people familiar with the matter said. The companies, which are seeking to create the world's fourth biggest carmaker, were told of the European Commission's concerns last week. If Fiat and PSA fail to dispel the European Commission's doubts in the next two days and subsequently decline to offer concessions by Wednesday, the deadline for doing so, the deal would face a four-month-long investigation. The EU competition enforcer, which has set a June 17 deadline for its preliminary review, declined to comment. Fiat was not immediately available for comment while PSA had no immediate comment. Hiving off overlapping businesses, usually a regulatory demand to ensure more competition, could prove tricky for the carmakers because of the technicalities. Fiat and PSA are looking to merge to help offset slowing demand and shoulder the cost of making cleaner vehicles to meet tougher emissions regulations. The deal puts under one roof the Italian carmaker's brands such as Fiat, Jeep, Dodge, Ram, Maserati and the French company's Peugeot, Opel and DS. Related Video: Government/Legal Chrysler Dodge Fiat Jeep Maserati RAM Citroen Opel Peugeot

The AEV Recruit is a tough and capable Ram 1500, for a price

American Expedition Vehicles, or AEV, has been doing some wonderful things with Jeep and Ram trucks for the past 20 years. It's been the best source for the long-desired Jeep Wrangler pickup and for beefy overlanders like the Ram Prospector. The company's latest package, the Recruit, turns the already tough Ram 1500 into something that looks particularly fierce. Since it is an AEV product, you can be assured that it has the capabilities to back up the appearance. The Recruit package comes with a whole host of goodies like upgraded suspension and a huge snorkel. The AEV DualSport SE suspension uses Bilstein parts to increase wheel travel and adjust the suspension to balance on and off-road capabilities. The suspension, combined with the 35-inch tires, greatly increase the Recruit's ground clearance. A 4mm thick skid plate helps keep the engine from spilling its black, oily guts in the case that the increased height just isn't enough. A new hood provides better heat ventilation while a big, black filtered snorkel allows the Recruit to breathe easy, even if it's going for a swim. The AEV front bumper comes with Vision X fog lights and is capable of handling up to a 10,000 lbs winch. An optional Vision X LED light bar can provide even better visibility. Other optional features include a leather interior upgrade, a tonneau cover, retractable running boards, and a rear bumper step. All that kit doesn't come cheap. The Recruit starts at $14,950, and that doesn't include the price of the Ram 1500 that provides the canvas for AEV's artisans. Options can easily push the price to nearly $30,000. The good news is that AEV provides a 12 month, 12,000 mile warranty on their builds, so you're paying for quality from a company that stands behind its products. If you want a truck that's willing to go anywhere you want to push it, the new AEV Recruit is hard to beat. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.