2012 Burgundy Laramie Longhorn Mega Dually 6.7l I6 4x4 Sun Roof Navigation Dvd on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Ram readying radical two-way split tailgate?

Ram may be preparing a new sort of tailgate that could rethink the way we access the bed of the company's pickup trucks. Rather than the typical fold-down tailgate that we know so well, patent drawings show a tailgate that combines the functionality of a traditional fold-down design with a 50/50 split that can, individually, be opened like a barn-door design or dropped flat like a standard tailgate.
Now, Ram is far from the first to toy around with something like this. The most obvious example is the Honda Ridgeline, which features a single-piece tailgate that is double-hinged so that it can open traditionally or be swung out to the side. The big news here is the split and the fact that each half can be used independently of the other. Unlike the Honda, the individual halves would be operated via touchpads.
The implications of this new design aren't entirely clear right now. It seems possible that the rendering could just be for a concept vehicle, but production is certainly possible as well - Ram has shown a real willingness to innovate in the pickup segment as of late, with features like coil-spring rear suspensions, light-duty diesels and the Ram Box bedside storage system.