2011 Black Dodge Ram 3500 4x4 Crew Cab Longbox Cummins Diesel Laramie 47k Miles on 2040-cars

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2017 Ram Power Wagon update adds menacing new look

The popular sentiment in the truck market is that if you really, really want off-road performance, you turn to the Ford F-150 SVT Raptor. But Ram would like to remind everyone that it's no stranger to the hardcore, off-road pickup game, and that the 2500-based Power Wagon is here to stand up (and dwarf) the half-ton-based Raptor. The 2016 Power Wagon was heavy on the chrome, had an pretty ridiculous optional graphics package, and featured questionable red grille inserts (unless you got the work-truck-like Power Wagon Tradesman). To be frank, it was hard to take the truck seriously alongside something as purposeful looking as the Ford Raptor. Ram has addressed this for 2017 by replacing all the chrome with menacing black trim. The billet-silver Ram badge in the nose is the only piece of bright work, and goodness, it all works. Look at the two side-by-side: murdering out the new Rebel-inspired grille, rear bumper, mirror caps, wheel arches, 324-point-font tailgate badge, headlights, and wheels finally gives the Power Wagon the menacing, purposeful, and imposing appearance that it needs. But really, what we like best is that this Ram is all just two-tone now, instead of a handful of different shades. By offering decals in just black or silver, depending on which of the six body colors you choose, the 2017 Power Wagon is a less distracting and simply more cohesive design (or just skip the graphics pack all together – we would). Changes elsewhere are much more modest. You can black out the cabin headliner, and the dull fabric seats have been spiced up with inserts that ape the tread pattern of the standard Goodyear Wrangler DuraTrac tires. It's a small touch, but it breaks up the otherwise depressing sea of black plastic. And as far as more luxurious options, there's no mention of a range-topping Power Wagon Laramie, although buyers on a budget will still be able to snag the entry level Power Wagon Tradesman. Perhaps most importantly, the bits that make the Power Wagon a Power Wagon are more or less unchanged. The 6.4-liter Hemi V8 still produces 410 horsepower and 429 pound-feet of torque and is still matched with a 66RFE six-speed automatic and a manually-shifted transfer case. It'll still tow 10,030 pounds, ford up to 30 inches of water, and has a standard 12,000-pound Warn winch at the front. In short, the 2017 Ram Power Wagon is still a monster, just a more fashionable monster.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

AEV Ram Prospector First Drive

Honestly, the trails that rise above Southern California's Rowher Flats aren't much of a challenge. You can still get yourself hurt if you do something stupid, but the trails are mostly hard-packed dirt with some rocks strewn about. No boulder crawling or river forging here. It's a place that's almost beneath the mighty abilities of the AEV Prospector Ram trucks I'm here to drive. American Expedition Vehicles (AEV) has long been in the business of building seriously capable Jeep Wranglers. Wranglers built for crossing Australia or crawling across the Moab. Wranglers converted into pickups and Wranglers done up in fancy Filson duds. They all have the kind of rugged good looks that project positive sunshine competence vibes about the people who drive one. That's no matter how big a dork the doofus behind the wheel actually is. And now AEV has moved on to modifying and producing parts and complete packages for Ram pickups. Because, why not? Actually AEV has been twisting on Rams since at least 2013 when it produced a Ram concept truck for that year's SEMA Show in Las Vegas. And what happened in Vegas hasn't stayed in Vegas. Sitting on the dust at one of the Rowher Flats assembly areas, AEV's two 2015 Ram "Prospectors" look as if they're making the horizon itself cower. It's not like we're going to be scuba diving today, but the snorkels that snake up each truck's right A-pillar are enough to make even the most jaded off-roader slobber in naked desire. These things don't just look great, they look epic – if Homer were around he'd put aside his Iliad to write up this drive. Reaching back into Dodge truck history – when Dodge trucks were Dodges – AEV has adopted the Prospector name for its modified Rams. Back in the late 1970s and through the 1980s Prospector had been used on various Dodge trim and equipment packages fitted to pickups, vans, and the Ramcharger large SUV. Yes, there were even Prospector packages for the Mitsubishi-made D50 small pickup and the Rampage pickup based on the front-drive Omni. The shovel and pick Prospector logo on the AEV vehicles comes straight from those old Dodges. The gray Ram 2500 crew cab is riding on 37-inch tall BFGoodrich Mud-Terrain T/As surrounding AEV's 17-inch Salta HD wheels and is powered by Ram's latest 6.4-liter Hemi V8. Rated at 410-horsepower by the factory, the gasoline-burning 6.4 Hemi is almost a throwback to the days before every three-quarter-ton and one-ton pickup owner became obsessed with turbodiesels.