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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Fiat Chrysler wins top Total Quality Award for first time

The Strategic Vision Total Quality Awards are 20 years old in 2015, and Chrysler has never topped the awards before. Until now, that is. Fiat Chrysler takes the overall award on the corporate level with six segment leaders from Fiat, Dodge, Jeep, and Ram. The Fiat 500 won Small Multi-Function Car, the 500e won Small Alternative Powertrain, the Dodge Challenger tied at the top in the Specialty Coupe category alongside the very un-coupe Mini Cooper Countryman, the Jeep Wrangler Unlimited took the Entry SUV category, the Dodge Durango won in Mid-Size SUV, and Ram took the overall in Best Non-Luxury Brand. The accolade means FCA has gone from one segment winner in 2010 to overall victory in five years. Cars have gotten so good, says Strategic Vision, that it is harder than ever to win. In fact, says the group, 18 years ago 85 percent of all vehicle brands had more than half a problem per vehicle. This year, no brand has more than half a problem per vehicle. The organization measures "over 155 specific aspects of the customer's experience," and scores are based on input from more than 46,000 customers. Other notables in and near the winner's circle include Volkswagen and General Motors, who tied for second place on the corporate scale, one point behind FCA. The Mini Cooper Roadster scored the highest of any model, the Corvette Stingray Convertible and Coupe scored the second- and third-highest. The Chevrolet Colorado is the first domestic Standard Pickup winner in more than ten years, and the Nissan Titan carried the Full-Size Pickup category. The press release below has all the details on how winners and losers are selected, and the full list of automakers and how they finished. "The Customer's 'Total' Experience Defines Quality, Fiat Chrysler Scores Highest in Total Quality," says Strategic Vision The 2015 Total Quality Awards® SAN DIEGO, Friday, July 17, 2015 — Unknown to many, when some consumer research firms rank a car company's quality performance they often do so by simply "counting problems." In the past, this may have been acceptable, but in today's modern and efficient manufacturing world the difference between the worst brand and best brand is LESS than half-a-problem per vehicle. Thus, any "quality ranking" based on this method is severely lacking in the complete picture of the "Total" Quality experience that customers actually use to judge their product ownership.

The 2019 Ram 1500 will wear a brand-new face

A day after a dealer meeting leak gave us a look at the 2018 Jeep Wrangler JL and 2019 Jeep Grand Wagoneer, we now have this, our first look at the 2019 Ram 1500. The renderings, which come from a printout titled "Ram Brand Lit Signatures" on the wall of a dealer meeting, gives us a clear look at the next-gen truck's front and rear fascias. At the front, the 2019 1500, codenamed DT, gets a more modern, sophisticated look with a refined grille that boasts a massive vertical bar and a skinner horizontal slot. The headlights are slimmer than the current model's square-like units and feature modern LED lamps. The lower end of the front fascia also has slim lighting elements that could be used for fog lights, along with an off-colored skid plate. The hood continues to sport the same bulge as the current model's, but is shaped like a pyramid instead of a massive rectangle. It looks like Ram took a page out of Ford's design book at the back with a rugged design that imitates the 2017 F-150. The taillights, while retaining the same overall shape, have an unlit section that would most likely be used for the reverse lights and turn signals. With the front end benefiting from LED lamps, the rear taillights would probably get LED units, as well. With Ram still testing new configurations of the 1500 and a document revealing FCA's future products, we expect the next-gen 1500 to come out in the near future as a 2019 model year. Related Video: Featured Gallery 2019 Ram 1500 Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos RAM Truck rendering