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Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.

2017 Ram Power Wagon update adds menacing new look

The popular sentiment in the truck market is that if you really, really want off-road performance, you turn to the Ford F-150 SVT Raptor. But Ram would like to remind everyone that it's no stranger to the hardcore, off-road pickup game, and that the 2500-based Power Wagon is here to stand up (and dwarf) the half-ton-based Raptor. The 2016 Power Wagon was heavy on the chrome, had an pretty ridiculous optional graphics package, and featured questionable red grille inserts (unless you got the work-truck-like Power Wagon Tradesman). To be frank, it was hard to take the truck seriously alongside something as purposeful looking as the Ford Raptor. Ram has addressed this for 2017 by replacing all the chrome with menacing black trim. The billet-silver Ram badge in the nose is the only piece of bright work, and goodness, it all works. Look at the two side-by-side: murdering out the new Rebel-inspired grille, rear bumper, mirror caps, wheel arches, 324-point-font tailgate badge, headlights, and wheels finally gives the Power Wagon the menacing, purposeful, and imposing appearance that it needs. But really, what we like best is that this Ram is all just two-tone now, instead of a handful of different shades. By offering decals in just black or silver, depending on which of the six body colors you choose, the 2017 Power Wagon is a less distracting and simply more cohesive design (or just skip the graphics pack all together – we would). Changes elsewhere are much more modest. You can black out the cabin headliner, and the dull fabric seats have been spiced up with inserts that ape the tread pattern of the standard Goodyear Wrangler DuraTrac tires. It's a small touch, but it breaks up the otherwise depressing sea of black plastic. And as far as more luxurious options, there's no mention of a range-topping Power Wagon Laramie, although buyers on a budget will still be able to snag the entry level Power Wagon Tradesman. Perhaps most importantly, the bits that make the Power Wagon a Power Wagon are more or less unchanged. The 6.4-liter Hemi V8 still produces 410 horsepower and 429 pound-feet of torque and is still matched with a 66RFE six-speed automatic and a manually-shifted transfer case. It'll still tow 10,030 pounds, ford up to 30 inches of water, and has a standard 12,000-pound Warn winch at the front. In short, the 2017 Ram Power Wagon is still a monster, just a more fashionable monster.