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The AEV Recruit is a tough and capable Ram 1500, for a price

American Expedition Vehicles, or AEV, has been doing some wonderful things with Jeep and Ram trucks for the past 20 years. It's been the best source for the long-desired Jeep Wrangler pickup and for beefy overlanders like the Ram Prospector. The company's latest package, the Recruit, turns the already tough Ram 1500 into something that looks particularly fierce. Since it is an AEV product, you can be assured that it has the capabilities to back up the appearance. The Recruit package comes with a whole host of goodies like upgraded suspension and a huge snorkel. The AEV DualSport SE suspension uses Bilstein parts to increase wheel travel and adjust the suspension to balance on and off-road capabilities. The suspension, combined with the 35-inch tires, greatly increase the Recruit's ground clearance. A 4mm thick skid plate helps keep the engine from spilling its black, oily guts in the case that the increased height just isn't enough. A new hood provides better heat ventilation while a big, black filtered snorkel allows the Recruit to breathe easy, even if it's going for a swim. The AEV front bumper comes with Vision X fog lights and is capable of handling up to a 10,000 lbs winch. An optional Vision X LED light bar can provide even better visibility. Other optional features include a leather interior upgrade, a tonneau cover, retractable running boards, and a rear bumper step. All that kit doesn't come cheap. The Recruit starts at $14,950, and that doesn't include the price of the Ram 1500 that provides the canvas for AEV's artisans. Options can easily push the price to nearly $30,000. The good news is that AEV provides a 12 month, 12,000 mile warranty on their builds, so you're paying for quality from a company that stands behind its products. If you want a truck that's willing to go anywhere you want to push it, the new AEV Recruit is hard to beat. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition