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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares
Wed, Dec 1 2021DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.
Ram pickups to keep it steel through 2020
Fri, 22 Aug 2014One of the hottest topics in the industry these days is automakers' expanding use of aluminum, especially for vehicle bodies and platforms. While the lightweight metal has historically been the preserve of premium brands and sports cars, Ford shocked the industry when it announced that its 2015 F-150 would go aluminum-intensive for its new generation. As it turns out, the material change doesn't even mean a big jump in the prices for most of its trims. Possibly in reaction to the big change, General Motors is said to be using the lightweight metal in its next-gen trucks, too. That only leaves Ram as an open question among the domestics, and at least for now, the company is apparently in no hurry to push tin.
According to Reuters speaking with two, unnamed insiders, the Ram 1500 isn't getting an aluminum infusion until sometime after 2020. That's not to say the truck is going to be stagnant for the next half-decade or more, of course. According to Ram's five-year plan, there's a refresh for the 1500 coming in 2015 and much bigger changes on the way in 2017. Those same sources tell Reuters that further revisions aren't expected until at least 2021, which is when the aluminum could be added.
Fiat Chrysler Automobiles CEO Sergio Marchionne hasn't minced words about his thoughts on using the lightweight metal in pickups. "I have better use of aluminum in this house than a pickup truck," he said in May. Having said that, Marchionne was clear that if the material turns out to be revolutionary in the segment, the company would be willing to follow.
Ram recalling 1,747 diesel trucks for short-circuit risk
Wed, Sep 9 2015Diesel-powered Ram owners, it's recall time. Fiat Chrysler Automobiles has announced a voluntary recall of 1,747 Ram 1500 EcoDiesels from model years 2014 and 2015. Why so few? Well, this campaign is limited to just rear-wheel-drive models. The problem, this time around, is with a battery wiring harness that will chafe against a bracket if it wasn't assembled properly. This chaffing can lead to a short, causing a loss of power (the best-case scenario) or even a fire (probably the worst-case scenario). Fortunately, FCA is unaware of any accidents, fires, or other injuries caused by short circuits. The affected vehicles were sold in both the US and Canadian markets, although the vast majority of the trucks, 1,697 to be precise, are here in the land of the free and home of the brave. The remaining 50 vehicles were sold in Canada, and were likely purchased by those crazy enough to drive a high-torque, rear-drive pickup in a country almost perpetually covered in snow and ice. Regardless of whether your truck has an illuminated dashboard warning light or not, FCA is encouraging drivers of the affected vehicles to report to dealers for a free service when they receive a recall notice. Scroll down for the official press release from FCA, as well as the bulletin from the National Highway Traffic Safety Administration. Statement: Wiring Harness September 9, 2015 , Auburn Hills, Mich. - FCA US LLC is recalling an estimated 1,747 trucks in the U.S. and Canada to inspect, reroute and replace – as required – their wire harnesses to prevent a potential short-circuit. An investigation by FCA US discovered a battery wiring harness may chafe against a bracket if assembly protocols were not followed. This condition is limited to vehicles equipped with diesel engines and 4x2 drivelines. Such a condition has the potential to cause a short-circuit, which may lead to power loss or fire. The Company is unaware of any related injuries, accidents or fires. The campaign is limited to certain 2014-15 Ram 1500 pickups. It is estimated there are 1,697 in the U.S. and 50 in Canada. Affected customers will be advised next month when they may schedule service, which will be performed at no cost. While the condition may not be present in every vehicle, FCA US urges customers to note the information on their recall notices and respond accordingly. Illumination of a dashboard warning light is among the indicators that the condition is present.