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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

2018 Ram 1500 Hydro Blue Sport is here to brighten your day

The 2018 Ram 1500 is the Baskin Robbins of trucks. There's a look and flavor for just about everybody. Whether you want something clean and bright or done up in chrome and gold, there's a Ram for you. Today, Ram revealed another new variant, the 2018 Ram 1500 Hydro Blue Sport. This bright blue bomber is based on the Sport model, and Ram said this is the final Sport edition model, following trucks like the Sublime Sport. While we haven't heard anything official, we do know a new Ram is coming sometime soon. Like the Sublime Sport, the Hydro Blue Sport takes a standard Ram 1500 Sport and paints nearly every exterior surface in a fantastic shade of blue. No one outside of maybe Lamborghini does paint colors quite like FCA. That's a trait that goes back decades, and we commend the automaker for not following the silver/white/black/beige trend of so many others. All the badging and small horizontal lines in the grille are painted black. The headlights and wheels, too, are dark rather than silver or chrome. The final exterior touch is two black stripes on the Sport's hood. The interior is the exact opposite of the exterior. The mostly black trim is accented with Hydro Blue touches on the vents, center console and doors. The seats have blue Ram badges and stitching. The Ram 1500 Hydro Blue Sport starts at $47,455 and comes in just one configuration, a crew-cab short-box model with a 5.7-liter Hemi V8. Two-wheel drive is standard, though four-wheel drive is optional. Optional features include 22-inch (4x2 only) and 20-inch gloss black aluminum wheels, black side steps, chrome side steps, air suspension, parking sensors and the RamBox bed storage areas. Production will be limited to just 2,000 units in the U.S. Related Video: Featured Gallery 2018 Ram 1500 Hydro Blue Sport Design/Style RAM Truck

Stellantis wants to trim 3,500 hourly U.S. jobs, UAW says

WASHINGTON — Chrysler-parent Stellantis NV wants to cut approximately 3,500 hourly U.S. jobs and is offering voluntary exit packages, according to a United Auto Workers union letter made public Tuesday. The automaker is looking to reduce its hourly workforce offering incentive packages that include $50,000 payments for workers hired before 2007, UAW Local 1264 said in a letter dated Monday posted on its Facebook page. Stellantis spokeswoman Jodi Tinson declined to comment. A person briefed on the matter said the figure might be lower than the figure cited in the UAW letter. In late February, Stellantis indefinitely halted operations at an assembly plant in Illinois, citing rising costs of electric vehicle production. The action impacted about 1,350 workers at the Belvidere, Illinois, plant that built the Jeep Cherokee SUV and resulted in indefinite layoffs. The automaker has warned it may not resume operations as it considers other options. The UAW letter said openings created by workers leaving would be filled by workers on indefinite layoff. Stellantis said in February that about 40,000 U.S. hourly workers were eligible for profit sharing. Last week, UAW President Shawn Fain said Stellantis' decision to idle the Illinois plant was "a flat-out violation" of the union's contract with the UAW and is unacceptable. The UAW will enter talks with the Detroit Three before labor contracts expire in mid-September. Earlier this month, General Motors said about 5,000 salaried workers accepted buyouts to leave the automaker. GM CEO Mary Barra said February job cuts of a few hundred jobs and the 5,000 buyouts "provided approximately $1 billion towards" a $2 billion cost cutting target. Ford Motor Co recently announced significant job cuts in Spain, Germany and other parts of Europe and in August said it would cut a total of 3,000 salaried and contract jobs, mostly in North America and India. Hirings/Firings/Layoffs UAW/Unions Chrysler Dodge Fiat Jeep Maserati RAM Stellantis