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2020 Ram EcoDiesel gets a price, will be a $4,995 option

Ram just officially announced pricing for the 2020 Ram 1500 EcoDiesel pickup truck. The cheapest diesel you’ll be able to buy starts at $38,585, including the $1,695 destination charge. That price gets you the Tradesman Quad Cab with rear-wheel drive. As a standalone option, the engine is listed at $4,995, which makes it the priciest engine on the Ram 1500Â’s list of powertrains. The next most expensive engine is the 5.7-liter V8 eTorque powertrain, which lists for $2,645 on RamÂ’s 2019 configurator. YouÂ’ll be able to get the EcoDiesel engine on any trim, including the Ram Rebel — this marks the first time that the Rebel is offered with a diesel option. The base price of only $38,585 on the Tradesman trim makes it the cheapest diesel option of the bunch, with both FordÂ’s and ChevyÂ’s diesel engines coming in at higher trims and higher prices. FordÂ’s F-150 Power Stroke starts at $46,255, and the Silverado Duramax comes in at $42,385. Step up to comparable trim levels in the Ram, and things get more competitive. However, if you want the cheapest diesel out there, the Ram is your best bet. What youÂ’re getting is a 260-horsepower 480-pound-foot 3.0-liter turbocharged V6 engine. The max towing capacity is also the highest among the three at 12,560 pounds. You can pair rear-wheel drive or four-wheel drive with the engine.  WeÂ’re still waiting on EPA fuel economy figures, but itÂ’ll be difficult to beat the Chevy Duramax in this area. That truck is capable of 33 mpg on the highway, while the F-150 can hit 30 mpg in its most fuel-efficient trim. Chevy says it gave a little bit up in towing to hit that spectacular figure, so weÂ’ll be curious to see what the towing king of the segment will be able to muster. Ram says the numbers will be available when the truck goes on sale early in the fourth quarter this year. Until then, the 2019 Ram 1500 Classic is available with the previous-generation EcoDiesel engine, and it can be had for $40,835.

Trucks, SUVs — and Camry — shine in mixed U.S. January vehicle sales

DETROIT — Automakers posted mixed U.S. new vehicle sales data for January, with American consumers continuing to abandon passenger cars for the larger pickup trucks, SUVs and crossover models that manufacturers also love because they are far more profitable. Total industry auto sales for the month rose 1 percent versus January 2016. According to Autodata Corp, which tracks industry sales, the seasonally adjusted annualized rate (SAAR) of U.S. car and light truck sales in January fell to 17.12 million units from 17.44 million a year earlier. Analysts polled by Reuters had expected a January SAAR of 17.2 million units. U.S. auto industry sales fell 2 percent in 2017 to 17.23 million vehicles after hitting a record high in 2016 and are expected to drop further in 2018 despite a solid economy. Interest rates are rising and around 4 million late-model used cars will return to dealer lots this year to compete with more expensive new ones. Automakers have used consumer discounts to boost sales, a growing concern for observers who say this undermines resale values and profits. Discounts declined in January, but remained above 10 percent of manufacturers' recommended prices. ""I think the industry has accepted that (sales) volumes will fall somewhat in 2018 ... and I don't think the industry is going to go over the cliff with insane incentives," Mike Jackson, chief executive officer of AutoNation Inc, told Reuters after his company, the largest U.S. auto retail chain, posted a higher quarterly net profit. Mark Wakefield, head of the North American automotive practice for consultancy AlixPartners, had a gloomier perspective. The industry's less-than-stellar sales performance for January showed "we are now past the peak," he said. "Automakers are now selling the deal instead of the vehicle," he said. "That's a tough spot to be in because that treadmill is hard to get off once you're on it." General Motors January sales rose 1.3 percent, driven by a 16 percent rise in fleet sales. Sales to consumers fell 2.4 percent. GM posted strong gains for models such as the Silverado pickup truck and Equinox crossover model, while its passenger cars continued to struggle. Ford The Blue Oval posted a 6.6 percent sales decline for January, with retail sales down 4.3 percent. Sales of Ford's F-Series pickup trucks - America's best-selling vehicle brand for decades — rose 1.6 percent. Passenger cars were down more than 23 percent.

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.