2024 Ram 2500 Longhorn on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2020 Ram 2500 Power Wagon spied, retains live axles and winch

We enjoy the Ram 2500 Power Wagon quite a bit here at Autoblog. It's big, brash and distinctly old-school. The basis for the current truck — the Ram Heavy Duty — goes back nearly a decade, so we've been looking forward to the updated version, especially given just how good the new Ram 1500 is. These new spy shots don't reveal too much, but it looks like the new Power Wagon will be just as capable as the outgoing model. Underneath, you can see that the Power Wagon will stick with a live axle both front and rear. It also looks like the truck might have a sway bar disconnect. The front bumper looks like it will still have a winch, likely another Warn-supplied unit. The wheels and tires are the same as the outgoing model, though the former might get an update when the production car hits the road. We don't know what's under the hood, but we're hoping FCA's sweet 6.4-liter Hemi V8 carries over. You can't make out much of the styling through the camouflage, but, like the current truck, expect it to look a lot like the Ram 1500 Rebel. The fenders look a little higher, and the front lighting is obviously LED. Like the exterior, the Power Wagon's interior should look a lot like the Ram 1500's. Look for more on the Power Wagon and the new 2020 Ram 2500 early next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2020 Ram 2500 Power Wagon View 16 Photos Image Credit: SpiedBilde Spy Photos RAM Truck Off-Road Vehicles Performance ram power wagon ram 2500 power wagon

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.