2024 Ram 2500 Laramie on 2040-cars

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The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video:

Detroit 3 to implement delayed unified towing standards for 2015

Car buyers have a responsibility to be well-informed consumers. That's not always a very simple task, but some guidelines are self-evident. If you live in a very snowy climate, you generally know a Ford Mustang or Chevrolet Camaro might not be as viable a vehicle choice as an all-wheel drive Explorer or Traverse, for example. If you want a fuel-efficient car, it's generally a good idea to know the difference between a diesel and a hybrid. But what if it's kind of tough to be an informed consumer? What if the information you need is more difficult to come by, or worse, based on different standards for each vehicle? Well, in that case, you might be a truck shopper.
For years, customers of light-duty pickups have had to suffer through different ratings of towing capacities for each brand. For 2015 model year trucks, though, that will no longer be a problem. According to Automotive News, General Motors, Ford and Chrysler Group have announced that starting with next year's models, a common standard will be used to measure towing capacity. The Detroit Three will join Toyota, which adopted the Society of Automotive Engineers' so-called SAE J2807 standards way back in 2011.
The standard was originally supposed to be in place for MY2013, but concerns that it would lower the overall stated capacity for trucks led Detroit automakers to pass. Ford originally passed, claiming it'd wait until its new F-150 was launched to adopt the new standards, leading GM and Ram to follow suit. Nissan, meanwhile, has said it will adopt the new standards as its vehicles are updated, meaning the company's next-generation Titan should adhere to the same tow ratings as its competitors.

Ram Laramie Longhorn becomes the most luxurious Ram around

Dallas, Texas - This year's Texas State Fair was all about the deluxe trucks. Ford introduced its super-plush Limited trim for the Super Duty trucks. Ram did the same with its new Laramie Longhorn Southfork trim level. It's the new top-level luxury option for Ram, and it's available on heavy-duty 2500 and 3500 Rams as well as the light-duty 1500. The Southfork builds upon the flashy Longhorn trim level, which we aren't particularly fond of, mainly due to the tacky leather filigree pattern stickers, the plastic, barbed wire accents, and strange rose gold finish. Those elements are all still present on the Southfork. It does retain good points, like leather everywhere. Ram touts the leather's presence on the fronts, backs, and sides of the seats, as well as on the door panels. Southfork-exclusive features include a new pale ivory leather called Light Frost Beige, which is accented by a dark brown leather. The roof and pillars are also now covered in suede, which certainly upgrades the feel of the interior. There's real walnut and ash wood trim on the steering wheel and elsewhere in the cabin. Since the Southfork is the top of the line Ram trim, it carries a high price. The 1500 model starts at $52,615, and the 2500 starts at $57,015. The trim is only available on crew cab and Mega Cab trucks, but can be had with two-wheel drive or four-wheel drive and with short or long beds. See it for yourself in the image gallery above. Related Video: