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The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Chrysler readying 20 Moparized vehicles for SEMA

The Las Vegas Convention Center has plenty of space for aftermarket companies and automakers to show off their wares, and it looks like Chrysler is taking advantage of the spacious floor plan. At next month's SEMA Show, Chrysler will have a full 20 cars from its six brands decked out with Mopar gear.
As a hint of what is to come, Chrysler released a handful of teaser sketches showing glimpses of modified Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 concept vehicles. The automaker will also use the venue to show off a new line of Jeep Performance Parts offered by the all-new Mopar Off-Road Division. In addition to the images, Chrysler also issued a brief press release - posted below - breaking down some of the "industry-first features" that Mopar has offered in recent years.

Raminator sets world record for fastest monster truck [w/video]

Monster trucks are made for a lot of things: crushing jalopies, jumping over jalopies, wowing spectators while crushing and jumping over jalopies, and so on. But powerful as they tend to be, monster trucks are not built for outright speed. Still, one has to be faster than another, and as it turns out, Raminator is the fastest of them all. Alongside Rammunition and the new Mopar Muscle, Raminator is one of three Ram-based monster trucks run by the Hall Brothers Racing Team with support from Chrysler. It's been named Truck of the Year by the Monster Truck Racing Association a record eight times, its driver Mark Hall has been named the association's Driver of the Year nine times and its crew chief Tim Hall its Mechanic of the Year five times. And now Raminator and the Hall Brothers have claimed the Guinness World Record for the fastest monster truck, recording a top speed of 99.10 miles per hour to break the previous record of 96.8 mph. The record was set at the Circuit of the Americas, the 3.4-mile track built on the outskirts of Austin, Texas, to host the United States Grand Prix. Aside from Formula One, the track has hosted endurance racing, touring cars and motorbikes, and while Raminator may not be the fastest vehicle ever to lap the circuit, it's surely one of the biggest. Scope out the video from the record run below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Raminator Monster Truck and Hall Brothers Racing Team Shatter Guinness World Records® Record: Fastest Speed for a Monster Truck America's fastest growing truck brand breaks speed record for monster trucks at Circuit of the Americas in Austin, Texas December 15, 2014 , Auburn Hills, Mich. - Raminator, a monster truck sponsored by the Ram Truck brand, has broken the Guinness World Records® record for the "Fastest Speed for a Monster Truck" at Circuit of The Americas in Austin, Texas. Hitting a new record speed of 99.10 miles per hour (mph), Raminator and driver Mark Hall secured the Guinness World Records title at 8:44 a.m. (CT), breaking the previous record of 96.8 mph. As the fastest growing truck brand in America, the Ram Truck brand is a long time sponsor of the fastest Monster Truck, the Raminator. The Ram-sponsored monster truck lineup includes the 2014 Monster Truck Nationals Champion Raminator and Rammunition, sponsored since 2002. In 2014, Mopar also introduced Mopar Muscle; the monster truck it sponsors.