2024 Ram 2500 Big Horn on 2040-cars

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Is Ram working on an HD Hellcat pickup truck?

Ram already offers an off-road-oriented Power Wagon pickup truck based on its heavy-duty 2500 chassis, and that's no slouch with a 410-horsepower, 6.4-liter Hemi V8. But add a 707-hp Hellcat to the mix and our interest goes through the roof. But is that what we're actually looking at in the spy photos above? Even a cursory glance at the shots proves these aren't ordinary Ram 2500 trucks. The most obvious visual hint is the big ram-air hood, but we also see a definite lift kit and heavy-duty suspension components underneath. The removal of the front and rear bumpers indicates that these trucks have good approach and departure angles, but it could also mean that whatever is underhood needs major airflow. Notice, too, that the two trucks seen here aren't traditional Crew Cab models, which is how the Power Wagon comes standard. Instead, there's a single cab and a massive Mega Cab sitting side by side. Is Ram going to unleash two new Power Wagon variants? Seems possible. It's really not possible to talk about a potential Ram HD Hellcat pickup truck without mentioning the Ford Raptor. The Blue Oval's SVT division has created one heck of a factory off-road monster, and it's set to get even better for the 2017 model year with an EcoBoost engine and four full-size doors. How could Ram, one of Ford's biggest truck competitors, answer Ford's latest assault? How about a Hellcat! Based on FCA's desire to put a Hellcat engine into anything that can hold it, it wouldn't be shocking to see an overpowered Ram model. And if that does happen, the Power Wagon platform is a great place to start. We don't know if that's what we're looking at, or if these trucks are test beds for future parts for the Mopar catalog, but either way we like what we see. Related Video: Featured Gallery Ram Hellcat: Spy Shots Design/Style Spy Photos RAM Truck Off-Road Vehicles ram power wagon

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."