2023 Ram 2500 Tradesman on 2040-cars

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Ram and Fiat working on possible midsize pickup for global markets

The midsize pickup segment is enjoying a recent boom globally, with updated models like the new Ford Ranger on the way and a revised Toyota Hilux already testing. The next automaker to take the plunge into the market might be FCA with this recently spotted, highly camouflaged truck. Click through the gallery to see the pickup wearing two different disguises during cold-weather testing. Unfortunately, they keep the truck very well hidden, and even the bed is covered in both of them. Still, it appears that the front end wears a fairly upright design, and the four-door cab is obvious. Also, take a look at the rear to spot coil springs for the suspension, rather than leaf springs. According to our spies, this vehicle's size is larger than the current front-wheel drive Fiat Strada and is closer in dimensions to models like the Ranger and Hilux. Of course, the most intriguing question is whether FCA might bring this vehicle to the US as a Ram competitor against the Chevrolet Colorado and GMC Canyon. The company's five-year plan makes no mention of such a model here through at least 2018, though. However, Europe and South America are set to receive a midsize pickup in 2016. Perhaps, that's what we are seeing here. Related Video: Featured Gallery Fiat-Ram Pickup Spy Shots View 14 Photos Image Credit: CarPix Design/Style Spy Photos Fiat RAM Truck FCA

2013 Ram HD and Chassis Cab pickups are ready for work [UPDATE]

Auto enthusiasts often point to the pony car wars as the last bastion of one-upsmanship among Detroit's automakers, but the truth is, the pickup wars are every bit as competitive - if not more so. Auburn Hills keeps a ready eye on what their rivals in Dearborn and Detroit are doing, and vice-versa. Today, that battle is renewed with the introduction of Ram's 2013 Heavy Duty and Chassis Cab lines at the State Fair of Texas. Why a state fair? The Banner State is the perfect battleground for pickup supremacy, as Texas accounts for one of every five pickups sold in the U.S.
Towing and hauling metrics are poised for a substantial improvement. "... and not just by a little bit."
On the HD front, Chrysler is boasting that its brand-new heavies will bring best-in-class towing, torque, payload and Gross Combined Weight Rating, but thus far, it's declining to cite what those figures are. For the moment, though, Fred Diaz, President and CEO of Ram told us at an Auburn Hills background event earlier this month that key towing and hauling metrics are poised for a substantial improvement. "And not just by a little bit. I think we're going to shock the world," said Diaz.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.