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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

Ram Rebel TRX concept is a Hellcat-powered Raptor-fighter

Ford has proven that fast off-road trucks are awesome. Dodge has proven that ridiculously powerful supercharged V8s are awesome. Combining the two would theoretically be even more awesome. The Ram Rebel TRX, which was unveiled at the Texas State Fair, proves that theory. As you may have guessed from the intro, the Rebel TRX uses a supercharged V8. A version of the supercharged 6.2-liter V8 from the Hellcat twins (and, we suspect, the Jeep Grand Cherokee Trackhawk). Because of some new calibrations to make the engine more suited for off-road driving, it doesn't make the full 707 horsepower of the Charger and Challenger. But the TRX engine still cranks out 575 horsepower, which is a full 125 more than the new SVT Raptor. That's enough to propel the mega-sized truck to 100 mph in its off road terrain mode. Power is transferred through an 8-speed automatic transmission to all four wheels. At the back, the Rebel TRX has an electronic locking differential. The TRX also gets an updated version of the Ram's 4x4 Performance Control System featuring Normal, Wet/Snow, Off-road and - best of all - Baja modes. The latter mode is the one that will do triple digits through the desert. Of course a sweet powertrain needs chassis and tire upgrades to round out the package, and the Rebel TRX has plenty of improvements. The standard Ram 1500 frame is unchanged, but bolted to it are custom front control arms, internal bypass shocks at each corner and new springs. The changes bring suspension travel to a full 13 inches all around. It also provides enough space to fit massive 37 x 13.5-inch tires. Ram also added six-piston calipers with 15-inch discs at the front and 14-inch discs at the back. Finally, Ram gave all this heavy duty equipment a big, burly wrapper. The body is a full six-inches wider than the standard 1500 with large composite fenders to cover the aforementioned tires. The truck also has a vented and scooped hood based on the Ram HD. This was necessary to help cool the engine and provide vertical clearance for the supercharger. A large sport bar was added to the back and has provisions for carrying a pair of spare tires, plus an LED light bar on top. The truck also has a big steel skid plate up front, and a sweet integrated side-exit exhaust behind the doors. Inside, the truck gets plenty of leather, suede and carbon fiber. The front seats also have racing harnesses attached to a harness bar that spans the B-pillars.

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.