2022 Ram 2500 Big Horn on 2040-cars

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FCA announces the winners of its Design Sketch Battle contest

Fiat-Chrysler Automobiles (FCA) designers Ralph Gilles and Mark Trostle announced the winner of the first Design Sketch Battle on their respective Instagram accounts. The 24-hour contest invited designers and enthusiasts from all over the world to submit their "wickedest and most outrageous designs for a Ram truck." Participants flooded the company's various social media accounts with creative submissions that did not disappoint. Ralph Gilles, FCA's head of design, selected submissions sent by Paul Piliste, Rezo Lomaia, Michael Stanfel, Morten Rabiee, and Joshua Reese. The sketches he selected all put a decidedly futuristic spin on Ram's design language, and one is a tribute to the original Power Wagon introduced in 1946. They embrace the company's rugged side with oversized wheels and ground clearance measured in feet, not inches. Don't look for street-oriented, low-to-the-ground performance -— like Gilles' own Tomahawk GTR sketch from 1995 — here. We've embedded his winners below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mark Trostle, the head of design for Ram and Mopar, published his top picks an hour after Gilles. He selected work by Bryan Johnson, Robin Mathew, Ricky Ryan Goimarac, Jon Sibal, and Sean Smith. His attention gravitated towards futuristic designs, too, but he channeled his inner hot-rodder by choosing what looks like a slammed quad-cab Ram with a front fascia and fender flares from a wide-body Challenger. His fifth pick is one we'd love to see in showrooms: it blends retro-inspired and modern styling cues in a street-oriented high-performance package. His winners are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the world of Lego, designers can compete for the chance to add their one-off creation to the company's catalog of current and classic cars. We don't know if FCA will give the Design Sketch Battle winners the same distinction. In the meantime, Gilles and Trostle both said they'd post more stand-out designs on Instagram over the weekend. Spoiler alert: Someone Photoshopped a Ram 1500 Rebel grille onto a Tesla Cybertruck. You've been warned. Related Video:

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Cummins builds 2-millionth diesel for Ram

Ahead of a new Ram Heavy Duty that will debut sometime next year (check out the spy shots below), Chrysler and Cummins are celebrating a milestone in a 24-year partnership that has supplied the Ram pickup with diesel engines.
In its early years, the Cummins straight-six turbo diesel was rated at just 160 horsepower and 400 pound-feet of torque, and its clattering 12 valves could be heard from a mile away. Its most recent configuration still uses a straight-six layout, but displacement grew to 6.7 liters in 2007 allowing the engine to now produce up to 385 hp and a whopping 850 lb-ft of torque. While a rumored smaller Cummins engine for use in the light-duty Ram 1500 never materialized, the work-ready 6.7-liter Cummins turbo diesel accounts for 80 percent of all Ram HD sales.
Chrysler has not yet announced when and where this two-millionth engine will be on display, but you can read more about the engine and the partnership in the press release below.