2018 Ram 2500 Laramie Crew Cab 4x4 6'4" Box on 2040-cars

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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Analysts wary over FCA lawsuit but say emissions not as bad as VW

MILAN - Any potential fines Fiat Chrysler (FCA) may need to pay to settle a US civil lawsuit over diesel emissions will unlikely top $1 billion, analysts said, adding the case appeared less serious than at larger rival Volkswagen. The US government filed a civil lawsuit on Tuesday accusing FCA of illegally using software to bypass emission controls in 104,000 vehicles sold since 2014, which it said led to higher than allowable levels of nitrogen oxide (NOx) that are blamed for respiratory illnesses. FCA's shares dropped 16 percent in January when the U.S. Environmental Protection Agency (EPA) first raised the accusations, adding the carmaker could face a maximum fine of about $4.6 billion. The stock has been under pressure since. Volkswagen agreed to spend up to $25 billion in the United States to address claims from owners, environmental regulators, U.S. states and dealers. FCA, which sits on net debt of 5.1 billion euros ($5.70 billion), lacks VW's cash pile but analysts said its case looked much less severe. While VW admitted to intentionally cheating, Fiat Chrysler denies any wrongdoing. Authorities will have to prove that FCA's software constitutes a so-called "defeat device" and that it was fitted in the vehicles purposefully to bypass emission controls. Even if found guilty, the number of FCA vehicles targeted by the lawsuit is less than a fifth of those in the VW case. Applying calculations used in the German settlement, analysts estimate potential civil and criminal charges for Fiat Chrysler of around $800 million at most. Barclays has already cut its target price on the stock to take such a figure into account. Analysts also noted that FCA's vehicles are equipped with selective catalytic reduction (SCR) systems for cutting NOx emissions, so it is likely that any problem could be fixed through a software update. "Should this be the case, we estimate a total cost per vehicle of not more than around $100, i.e. around $10 million in aggregate," Evercore ISI analyst George Galliers said in a note. The estimates exclude any additional investments FCA may be asked to make in zero emissions vehicles infrastructure and awareness as was the case with VW. FCA said last week it would update the software in the vehicles in question, hoping it would alleviate the regulators' concern, but analysts said it may have been too little too late. The carmaker is also facing accusations over its diesel emissions in Europe.

Ram shows off Ignition Orange and Black Sport with standard Hemi engine

If a buyer is even considering a pickup, Ram wants to make sure that it has a variant of the venerable 1500 ready. From the outdoorsy Rebel to the plush Laramie Limited, there seems to be something for even the smallest niche, but apparently that isn't the case. The truck maker adds two more versions later this year with the brash Ignition Orange Sport and subdued Black Sport, and they're limited to 1,000 units each. The Ignition Orange gets eye-grabbing paint over most of the truck, including the trim, except for a few black accents like the hood stripes. The same color gets carried inside for the seat inserts, stitching and logos, too. Alternatively, the Black Sport makes everything dark, including the exterior and 20-inch wheels. Even the interior is clad in black leather with some chrome accents providing some relief. Beyond the special trim, both trucks are based on the Ram 1500 Sport Crew Cab and add $1,595 to the price of one. They come with a 395-horsepower V8, eight-speed automatic and 3.92 gearing. Inside, there's an 8.4-inch Uconnect system with navigation and rearview camera. There's also a choice of rear- or all-wheel drive. Feel free to read more, below. Ram 1500 Offers Two New Buzz Models in Sport Trim Ram 1500 Ignition Orange Sport features unique interior colors, body-colored accents and limited edition bright orange paint, appreciated up close and at 10,000 feet Ram 1500 Black Sport takes design cues from popular Black Express package, offering customers a customized appearance including black 20" wheels and a sport hood New Ram 1500 Sport buzz models are limited production of 1,000 trucks each March 12, 2015 , Auburn Hills, Mich. - The Ram Truck brand announced today that it will add two new Ram 1500 buzz models in Sport trim - the Ram 1500 Ignition Orange Sport and the Ram 1500 Black Sport. "With a standard HEMI® V-8, the Sport model offers unique features for the customer who likes aggressive styling and great performance but still needs a truck," said Bob Hegbloom – President and CEO, Ram Truck Brand. "Adding limited edition Ignition Orange and Black Sport models will give our buyers a custom appearance on an already eye-catching truck with all the capability our customers expect." The limited-edition trucks are available in Crew Cab 4x2 and 4x4.