2014 Ram 2500 Tradesman on 2040-cars

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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

FCA looking into Ram-based SUV, midsize pickup

Fiat Chrysler Automobiles (FCA) is looking into manufacturing a large SUV based on the Ram 1500 pickup truck's current platform, reports USA Today. If built, the SUV would compete against the Chevrolet Tahoe and could even spawn a smaller pickup. Ram already has most of the bases covered with its current lineup, but a smaller pickup truck would allow it to enter the booming midsize pickup segment where it would compete with the segment-leading Toyota Tacoma along with the Chevy Colorado and GMC, which are the newest entries. Mike Manley, head of Fiat Chrysler's Jeep and Ram brands, told USA Today that the current platform found in the Ram 1500 could be utilized for a body-on-frame SUV. With a large SUV, FCA would be able to capitalize on the ever-growing SUV market and go toe-to-toe with General Motors (GM) and Ford. The next-generation of Ram pickup trucks is expected to go on sale in early 2018, which would put a large SUV close behind. In an attempt to increase the automaker's production capacity, FCA also plans to move Ram's current production facility from Warren to Sterling Heights, MI. With Jeep continually posting healthy numbers, it makes perfect sense for FCA to build more SUVs. GM currently uses the same platform on a plethora of its SUVs with good results, which makes FCA's proposed plan a viable option. Related Video: News Source: USA Today, Scott Olson/Getty RAM Truck SUV