2014 Ram 2500 Tradesman on 2040-cars

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2015 Ram Promaster City will work for $23,130*

Need a cargo van, but nothing too big? Fiat Chrysler Automobiles could have the answer in the form of its new Ram ProMaster City. Essentially a domesticated version of the Fiat Doblo, the ProMaster City joins the Ram family as the baby brother to the larger ProMaster (née Fiat Ducato). But if you've been wondering how much one will set you back, Auburn Hills has now announced pricing.
The 2015 Ram ProMaster City Tradesman Cargo starts things off with a $23,130 MSRP, plus a $995 destination charge. Upgrade to the Tradesman SLT Cargo and you'll be looking at $24,655, while the passenger-oriented Wagon and Wagon SLT start at $24,130 and $25,655 respectively (again, plus $995).
The base delivered price of $24,125 makes the new Ram ProMaster City more expensive than its competition, with the Nissan NV200 the cheapest in the segment at $21,605, the Chevy City Express starting at $22,950 and the Ford Transit Connect starting at $23,125 (all prices including destination fees).

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2017 Ram Model Year Preview and Updates

Launched as its own division in 2009, FCA's Ram Truck line has ridden the wave of post-recession growth with significant sales upticks throughout its brief, independent history (it was spun off from Dodge) within the Fiat Chrysler ranks. Although the 'new' news for 2017 is limited, Ram continues to focus on efficiency, with the Ram 1500 offering both a 3.0-liter EcoDiesel V6 and 3.6-liter Pentastar V6, achieving an estimated 29 and 25 miles per gallon highway, respectively. RAM 1500: All 1500s receive a list of revisions laden with value-added standard features. The most visible example is the recently launched Rebel, which receives more than its share of standard updates, including Uconnect 8.4 and media hub; automatic dual-zone temperature control; security alarm; remote start; rear backup camera and rear park assist. Newly announced at the Chicago Auto Show in February was the Copper Sport edition, built in limited volume and offering a host of 'custom' upgrades. The 1500 is sold in eleven different models. 2500/3500: Ram's Heavy Duty offerings include a new-for-2017 Power Wagon and an also-new 4X4 Off-road package, with the Power Wagon taking its design cues from the '79-'80 Macho Power Wagon. Announced at the Chicago Auto Show is a new Night package for the heavy duty lineup. Also for 2017, product planners have made the 6.4-liter HEMI standard on Laramie, Laramie Longhorn and Limited trims. PROMASTER CITY: Essentially unchanged, the compact commercial and passenger van has been updated for 2017 with brighter shifter illumination, rear door reflectors for better visibility when opened, and what is now best-in-class fuel economy.